MaxMeyer has introduced a game-changer for anyone who loves a pristine home but dreads the inevitable stains of daily life. The new Home Color Resistant washable paint is the first ready-to-use paint on the market that is completely cleanable. Whether it's coffee, tea, wine, oil, cola, ketchup, vinegar, or even blood, these stains wipe away with just water and mild soap.
What Makes Home Color Resistant Different?

The secret lies in the exclusive EasyToClean technology. Special additives prevent stains from penetrating the paint film. This means you can remove the most common household marks simply by wiping the wall with a sponge soaked in water and neutral soap within 24 hours of the stain occurring. The special formulation also ensures the color resists wear and rubbing over time, maintaining its original matte finish.
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This paint combines the opacity of the best MaxMeyer water-based paints with the performance of a enamel. It is perfect for high-traffic areas like kitchens, dining rooms, and bathrooms, where splashes and spills are common. For those looking to refresh their entire home, consider pairing this paint with new sofas or rugs for a complete makeover.
Excellent Coverage and Eco-Friendly
Home Color Resistant offers excellent coverage, even on walls previously painted with tempera or washable water-based paints. It is classified as A+, meaning it combines high performance with full respect for the environment and health thanks to low emissions of pollutants. When renovating, it's also a great time to upgrade your home improvement tools and lighting to complement your fresh walls.
Available Colors and Sizes
Home Color is available in 14 ready-to-use colors. The 2.5-liter format costs €29.90, while the 0.75-liter format is €12.90. Starting in June, tintometric bases will also be available, allowing you to create over 1,000 colors. This makes it easy to match your new paint with wall decor or curtains for a cohesive look.
Where to Use Home Color Resistant
- Kitchens: Perfect for backsplashes and walls near cooking areas. Consider adding kitchen islands or carts for extra workspace.
- Children's Rooms: Ideal for walls that endure crayon marks and sticky fingers. Pair with functional bookcases and shelving units for storage.
- Dining Areas: Red wine and sauce splashes are no longer a problem. Complement the space with a new dining table.
- Entryways: High-traffic zones stay clean longer. Add a mirror or storage bench for functionality.
- Bathrooms: Resists moisture and splashes. Update your bathroom vanities for a full refresh.
Frequently Asked Questions
How does Home Color Resistant work?
The EasyToClean technology uses special additives that create a barrier, preventing stains from bonding with the paint. This allows you to wipe away marks with just water and soap within 24 hours.
Is this paint suitable for outdoor use?
Home Color Resistant is designed for interior walls. For outdoor projects, consider garden supplies or outdoor patio furniture to enhance your exterior spaces.
Can I paint over dark walls with this paint?
Yes, the paint offers excellent coverage and opacity. For best results, use a primer on very dark or uneven surfaces. While painting, you might also consider updating your TV entertainment furniture for a fresh look.
How many colors are available?
There are 14 ready-to-use colors, with over 1,000 custom colors available through tintometric bases starting in June. Match your walls with display shelving and etageres for a designer touch.
Is this paint environmentally friendly?
Yes, it is classified A+ for low emissions, making it safe for your family and the environment. For a complete eco-friendly home, consider mattresses and beds made with sustainable materials.