Jony Ive, the legendary Apple designer, believes touchscreens in cars present a serious safety problem. In a recent video interview with Leo Abrams, Ive reiterated his past statement that "people are dying due to bad design." When asked about cars, he was clear: stop looking at the screen so much.
Ive's warning comes as the Ferrari Luce, the brand's first fully electric car, makes headlines for reducing screen prominence and emphasizing physical controls. It's a declaration of intent that signals a possible shift in automotive design priorities.
Why Touchscreens in Cars Are a Safety Hazard
For Ive, the danger is obvious: if you're not looking at the road, your chances of having an accident increase dramatically. This concern has been voiced since touchscreens became popular in vehicles, but it's gaining renewed attention as more automakers replace traditional buttons with tablet-like interfaces.
Replacing physical controls with touch-based ones seemed like a recipe for disaster to many safety advocates. The core issue is distraction: operating a touchscreen requires visual attention, taking eyes off the road for precious seconds.
Euro NCAP's Stance on Physical Controls
The European New Car Assessment Programme (Euro NCAP) has taken note. To achieve a five-star safety rating, certain functions must be operable via physical controls. These include turn signals, hazard lights, horn, and windshield wipers.
This requirement underscores the importance of tactile feedback and muscle memory. Drivers need to be able to operate critical functions without looking away from the road. Touchscreens, by their nature, demand visual engagement, making them less safe for these tasks.
The Problem Isn't the Screen Itself
Ive's critique isn't about the technology per se but about how it's implemented. The problem arises when screens replace essential physical controls that drivers rely on instinctively. Muscle memory allows drivers to adjust settings without diverting attention, a benefit that touchscreens often eliminate.
As the Ferrari Luce demonstrates, some automakers are rethinking their approach. By prioritizing physical controls and reducing screen dependency, they aim to create safer, more intuitive driving experiences. The background to this story is set out in OpenAI's AI Device: What We Know About the Jony Ive Project. A related thread runs through Volvo EV Safety: How the New Electric Car Learns on the Road.
What This Means for Drivers and Automakers
For drivers, the message is clear: be aware of how touchscreens affect your attention. If you're in the market for a new car, consider models that retain physical controls for critical functions. Earlier coverage in Mercedes CEO Admits Touchscreen Overload Went Too Far shows how the argument developed. A closer look at the same subject appears in Car: latest articles.
For automakers, the challenge is to balance innovation with safety. Screens can provide useful information and entertainment, but they shouldn't come at the cost of basic operability. The Ferrari Luce's approach may signal a broader shift toward more thoughtful integration. Anyone following the wider picture can start with New Cars From July 2026: More Driver Monitoring Beeps. The same theme surfaces in Los Angeles Car Crash Kills Three Pedestrians in North Hollywood, which takes a different angle.
Key Takeaways
- Jony Ive warns that touchscreens in cars contribute to accidents by distracting drivers.
- Euro NCAP requires physical controls for certain functions to earn a five-star safety rating.
- The Ferrari Luce reduces screen prominence and emphasizes physical controls.
- Muscle memory makes physical buttons safer for critical functions like turn signals and wipers.
- Drivers should prioritize models with physical controls for essential operations.
Comparing Physical Controls vs. Touchscreens
| Function | Physical Controls | Touchscreens |
|---|---|---|
| Turn signals | Operable without looking | Requires visual attention |
| Hazard lights | Immediate tactile feedback | May need menu navigation |
| Horn | Instinctive operation | Often on steering wheel (physical) |
| Windshield wipers | Quick adjustment | Distracting to adjust |
| Euro NCAP rating | Required for five stars | May reduce rating |
FAQ
What did Jony Ive say about touchscreens in cars?
Jony Ive stated that people are dying due to bad design and emphasized that drivers must not look at screens while driving. He believes touchscreens distract from the road, increasing accident risk.
Why are physical controls safer than touchscreens?
Physical controls allow drivers to use muscle memory, operating functions without looking away from the road. Touchscreens require visual attention, which can cause dangerous distractions.
What does Euro NCAP require for a five-star rating?
Euro NCAP requires that certain functions—turn signals, hazard lights, horn, and windshield wipers—be operable via physical controls to earn a five-star safety rating.
Which car models are moving away from touchscreens?
The Ferrari Luce, Ferrari's first fully electric car, reduces screen prominence and emphasizes physical controls, signaling a potential shift in automotive design.