Olympic skeleton champion Matt Weston is using his newfound fame to champion climate action through the organization Protect Our Winters (POW). After winning Britain’s first gold at the Milano Cortina Winter Olympics and breaking the track record four times at the Cortina Sliding Centre, Weston has seen his life transform—from being recognized on the tube to sitting in the royal box at Wimbledon. But the most significant change has been his decision to become an athlete advocate for POW, a group founded by professional snowboarder Jeremy Jones in 2007 to mobilize the outdoor community against climate change.
Why Matt Weston Joined Protect Our Winters
Weston, 29, grew up near Tunbridge Wells in Kent—a region far from mountains but rich in natural beauty. “I’m very fortunate. There’s so much natural beauty around there,” he says. However, witnessing the winter landscape change firsthand inspired him to speak out. “Skeleton is very small—you don’t get media attention normally,” he notes. “But after the Olympics, people leave messages on Instagram. It’s amazing.” He decided to leverage that platform for climate advocacy.
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The Mission of Protect Our Winters
POW aims to unite skiers, climbers, hillwalkers, mountain bikers, paddleboarders, surfers, and snowboarders to combat climate change. As the website states, “We might be dirtbags, but we’re dirtbags making a difference.” The organization focuses on reducing carbon emissions, protecting winter environments, and inspiring action within the outdoor community.
| Key Climate Actions | Impact |
|---|---|
| Reducing carbon footprint in winter sports | Preserves snow seasons |
| Mobilizing outdoor communities | Amplifies advocacy efforts |
| Educating athletes and fans | Drives policy change |
How Athletes Can Drive Change
Weston’s story highlights the power of athletes in climate conversations. By using his profile, he inspires fans to consider environmental issues. “The winter landscape is changing,” he says. “We need to act now.” His involvement with POW shows that even individual voices can spark broader movements.
Key Takeaways from Matt Weston’s Climate Journey
- Climate action is urgent for winter sports preservation.
- Athletes like Weston can amplify environmental messages.
- Organizations like POW provide a platform for collective impact.
- Small actions, when multiplied, create significant change.
FAQ
What is Protect Our Winters (POW)?
POW is a nonprofit founded by snowboarder Jeremy Jones in 2007 to mobilize the outdoor community against climate change. It focuses on advocacy, education, and reducing carbon emissions in winter sports.
Why did Matt Weston join POW?
Weston joined after seeing winter landscapes change firsthand. He wants to use his Olympic platform to inspire climate action and protect the sports he loves.
How can athletes contribute to climate action?
Athletes can advocate for sustainable practices, partner with environmental organizations, and engage fans through social media and public appearances to raise awareness.
Matt Weston’s transition from skeleton ace to climate advocate demonstrates that athletes can be powerful catalysts for change. By aligning with Protect Our Winters, he’s ensuring that future generations can enjoy the winter sports that define his career. As he puts it, “We’re dirtbags making a difference.”
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