How I Shop with Laura Jackson: Home, Food and Lifestyle 2026

In the latest installment of How I Shop, creative director and broadcaster Laura Jackson shares her shopping habits, revealing a penchant for fresh flowers, quality food, and a water filter she can't live without. From her weekly Ocado shop to her love for photobooks, Jackson's approach to shopping is both practical and stylish.

Laura Jackson's Shopping Philosophy

Jackson, who co-founded homewares website Glassette and skincare brand Rocco, believes in investing in items that bring joy and functionality. "Once you have a water filter, you can't go back," she says, highlighting her preference for filtered water over bottled. This simple switch not only reduces plastic waste but also improves taste, a small luxury she enjoys daily.

Fresh Flowers: The Ultimate Treat

When asked about the last treat she bought for herself, Jackson mentions a bunch of cosmos from the market. She places them in individual stem vases around her home, proving that small touches can elevate a space. "You can't beat a bunch of fresh flowers; they instantly lift your mood," she adds.

Food Shopping: Quality Over Convenience

For groceries, Jackson balances online convenience with local quality. She does a big weekly shop from Ocado but also frequents Broadway Market in east London for delis, bread, and eggs she trusts. She also recommends Pesky Fish for seafood and the Ethical Butcher for meat, emphasizing the importance of knowing where your food comes from.

The Art of Gift-Giving

Jackson's favorite present to give is a photobook. "There's something about them that a phone gallery will never be able to replicate: the weight of them in your hands, flicking through pages instead of swiping," she explains. She spends hours curating photos to tell a story, making each gift deeply personal.

Key Takeaways from Laura Jackson's Shopping Habits

• Invest in a water filter to improve taste and reduce waste.
• Support local businesses for fresh, high-quality food.
• Choose thoughtful gifts like photobooks that create lasting memories.
• Use fresh flowers to instantly enhance your home environment.

Comparison: Laura Jackson's Shopping Sources

FAQ

What water filter does Laura Jackson recommend?

Jackson doesn't specify a brand, but she emphasizes that once you use a water filter, you can't go back to unfiltered water. She likely uses a standard pitcher or under-sink filter.

Where does Laura Jackson buy her groceries?

She does a big weekly shop from Ocado online, and also shops at Broadway Market for delis, bread, and eggs, as well as Pesky Fish and the Ethical Butcher for seafood and meat.

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What is Laura Jackson's favorite gift to give?

She loves giving photobooks because they are tangible, personal, and tell a story that a digital gallery cannot replicate.

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