The iPhone 17 Pro has just hit its lowest price ever, dropping to €1,199 in a 48-hour flash sale at PcComponentes. This limited-time offer is part of the PcDays event and is available only today and tomorrow, so act fast.
What Makes This iPhone 17 Pro Deal So Special
Amazon's Prime Day may have come and gone without many Apple discounts, but PcComponentes is making up for it with a steep price cut on the iPhone 17 Pro. The €1,199 price tag is the lowest we've seen for this model, and it's only available for 48 hours as part of a flash sale on Apple devices.
This deal is part of the larger PcDays event, which runs until July 12, but the Apple flash sale is much shorter—ending tomorrow. So if you're in the market for a new iPhone, this is your window.

Key Features of the iPhone 17 Pro
The iPhone 17 Pro is one of the best compact phones you can buy right now. It packs a 6.3-inch OLED display with ProMotion technology, delivering smooth scrolling and vibrant visuals. Under the hood, the A19 Pro chip ensures top-tier performance for years to come.
Photography is another strong suit, thanks to a versatile triple 48-megapixel camera system. Apple claims up to 31 hours of video playback, so battery life is solid for a full day of heavy use.
- 6.3-inch OLED display with ProMotion for smooth, responsive visuals.
- A19 Pro chip for outstanding performance and future-proofing.
- Triple 48MP camera system for versatile photography and video.
- Up to 31 hours of video playback on a single charge.
- Limited-time price of €1,199—the lowest yet.
How This Deal Compares to Other Offers
Typically, the iPhone 17 Pro retails for more, and discounts are rare—especially outside of major sales events. During Prime Day, Apple deals were scarce, making this PcComponentes offer even more attractive. The table below shows how this deal stacks up against typical pricing and other current promotions.
| Retailer/Event | Price | Availability |
|---|---|---|
| PcComponentes (PcDays flash sale) | €1,199 | 48 hours only |
| Typical retail price | €1,299+ | Ongoing |
| Amazon Prime Day (past) | No significant discount | Ended |
Who Should Consider This Deal?
If you're looking for a compact flagship with top performance and a great camera, the iPhone 17 Pro at this price is hard to beat. It's ideal for users who want the latest Apple technology without paying full price. However, if you need a larger screen or longer battery life, you might want to check other models. The background to this story is set out in Apple Watch Series 11 Hits Lowest Price Ever in Rare Deal. A related thread runs through Roborock Q10VF Robot Vacuum Drops to $199 in Flash Sale. Earlier coverage in Galaxy S25 256GB Flash Sale: Nearly Half Off for a Few Hours shows how the argument developed.
Also, remember that this sale includes other Apple products like the AirPods Pro 3 and MacBook Neo, so you can bundle and save. But hurry—the flash sale ends tomorrow. A closer look at the same subject appears in iPhone 17 Pro Price Rises to €1,319, But These Stores Sell It for Less. Anyone following the wider picture can start with Apple AirPods Max Drop to $388 in Rare PcComponentes Deal. The same theme surfaces in Lidl's Silvercrest Bluetooth Speaker Drops to €31.99 in 24-Hour Flash Sale, which takes a different angle.
What to Watch Next
After this 48-hour window, the price will likely return to normal. Keep an eye on PcComponentes and other retailers for future sales, especially during major shopping events. If you're ready to buy, don't hesitate—this is a record-low price for a brand-new iPhone. Context on how this played out before sits in MediaMarkt 24-Hour Flash Sale: 15% Off 55-Inch OLED and Mini LED TVs. A companion piece, iPhone 15 at 599 Euros: Best Budget Apple Phone Deal, approaches the same subject from another angle.
FAQ
How long does the iPhone 17 Pro deal last?
The flash sale runs for only 48 hours, ending tomorrow. It's part of PcDays, but the Apple-specific discounts are limited to this short window.
Is €1,199 the lowest price ever for the iPhone 17 Pro?
Yes, according to the source, this is the lowest price we've seen for the iPhone 17 Pro. It's a significant drop from the usual retail price.
What other Apple products are on sale?
The flash sale includes other Apple devices like the AirPods Pro 3 and MacBook Neo, so you can find discounts across the ecosystem.
Can I buy this deal outside of Spain?
The offer is from PcComponentes, a Spanish retailer, so availability may be limited to Spain. Check the website for shipping options.