Verdifresh, a Valencian company specializing in ready-to-eat salads and vegetables, saw its revenue surge nearly 19% in 2025 to €163.7 million, largely driven by its partnership with Spanish retail giant Mercadona.
The company, part of Grupo Foodiverse, supplies Mercadona with a range of vegetable-based prepared foods. This growth outpaced the overall sector, which expanded by about 10%, highlighting Verdifresh's strong position in the fresh produce market.
Verdifresh's Financial Performance in 2025
Verdifresh closed 2025 with a turnover of €163.7 million, a 19% increase from 2024. This impressive growth translated into a profit of nearly €11.5 million, up 22.8% year-over-year, according to filings with the Commercial Registry.

The company's dividend distribution tripled compared to the previous year, reflecting its robust financial health and confidence in its business model. These figures underscore Verdifresh's ability to capitalize on the growing demand for fresh, convenient produce.
Why the Mercadona Partnership Matters
Verdifresh's success is closely tied to its role as a key supplier to Mercadona, Spain's leading supermarket chain. Mercadona's commitment to offering fresh, high-quality products has created a reliable demand for Verdifresh's ready-to-eat salads and vegetables.
This symbiotic relationship allows Verdifresh to benefit from Mercadona's extensive distribution network and customer base. As Mercadona continues to expand, so does the potential for Verdifresh to grow its sales and market share.
Key Takeaways from Verdifresh's Growth
- Strong revenue growth: 19% increase to €163.7 million in 2025.
- Profit surge: Net profit rose 22.8% to nearly €11.5 million.
- Dividend tripled: Reflecting confidence in financial stability.
- Mercadona partnership: A critical driver of demand and distribution.
- Outpacing sector: Growth well above the industry average of 10%.
Verdifresh vs. Industry Average
| Metric | Verdifresh (2025) | Industry Average |
|---|---|---|
| Revenue Growth | 19% | 10% |
| Revenue | €163.7 million | — |
| Profit Growth | 22.8% | — |
What This Means for the Fresh Produce Sector
Verdifresh's standout performance is a bellwether for the fresh produce industry. As consumers increasingly seek convenient, healthy options, companies that can deliver high-quality, ready-to-eat products are poised for success.
Moreover, the company's close ties with Mercadona illustrate the importance of strategic partnerships in driving growth. Suppliers that align with major retailers' quality and innovation standards can reap significant rewards. The background to this story is set out in Anitín Breadsticks Sales Hit €110 Million Thanks to Mercadona. A related thread runs through Mercadona Market Share Stalls: What the Data Reveals. Earlier coverage in Young Welsh Farmers Cultivate Fresh Produce for Birmingham shows how the argument developed.
What to Watch Next
Looking ahead, Verdifresh's ability to sustain this momentum will depend on continued demand from Mercadona and its capacity to innovate. Expansion into new product lines or markets could further bolster its position. A closer look at the same subject appears in Higher Income Linked to Fresh Produce Consumption in US Adults. Anyone following the wider picture can start with Mercadona Portugal: 55% of Households Now Shop at the Chain. The same theme surfaces in Mercadona Juice Theft: Shoplifting or Robbery? 2-Year Sentence Sought, which takes a different angle.
Additionally, as the fresh produce sector becomes more competitive, Verdifresh's focus on quality and efficiency will be crucial. Stakeholders will be watching to see if the company can maintain its impressive growth trajectory. Context on how this played out before sits in Mercadona to Roll Out Bizum Pay Checkout Across Spain. A companion piece, Turkish Supermarket File Copies Mercadona and Now Faces EU Probe, approaches the same subject from another angle.
FAQ
What is Verdifresh?
Verdifresh is a Spanish company specializing in ready-to-eat salads and vegetables. It is part of Grupo Foodiverse and a key supplier to Mercadona.
How much did Verdifresh grow in 2025?
Verdifresh's revenue grew by 19% to €163.7 million in 2025, with profit increasing by 22.8% to nearly €11.5 million.
Why is Verdifresh's growth significant?
Its growth outpaces the industry average of 10%, demonstrating the strength of its partnership with Mercadona and its efficient business model.
What does Verdifresh's success mean for the sector?
It highlights the growing demand for fresh, convenient produce and the benefits of strategic supplier-retailer partnerships in the food industry.