The Asus ROG Xbox Ally and a wave of eReader discounts are among the best tech deals available right now, just days before Amazon Prime Day 2026. Retailers like MediaMarkt and Fnac have launched aggressive promotions, and Amazon itself is teasing early bargains. If you've been holding off on a gadget purchase, this is the moment to pounce.
Why These Pre-Prime Day Deals Matter
Prime Day officially kicks off soon, but the deals have already started. Amazon and competitors are pushing hard to capture early shoppers, which means you don't have to wait for the main event to find solid discounts. The risk, of course, is that some offers may sell out before Prime Day even begins.
This year, the spotlight is on gaming handhelds and eReaders. The Asus ROG Xbox Ally has generated serious buzz, and eReaders from top brands are seeing rare price cuts. These are categories that rarely go on sale, so the current promotions are worth a closer look.

Asus ROG Xbox Ally: A Handheld Worth Watching
The Asus ROG Xbox Ally is a Windows-based gaming handheld that promises console-quality gaming on the go. While the source article doesn't specify exact pricing or specs for the current deal, its inclusion in the roundup signals that a notable discount is available. This device competes directly with the Steam Deck and other portable PCs.

For gamers who want access to Xbox Game Pass and a full Windows library, the ROG Xbox Ally is a compelling option. Keep an eye on retailer listings, as stock may be limited. If you spot a price drop, don't hesitate—these handhelds tend to sell out fast during major sales events.

eReaders: The Quiet Stars of the Sale
eReaders might not be as flashy as gaming handhelds, but they're among the most practical gadgets you can buy. Current promotions include models from Kobo and Amazon's Kindle line, though specific models and prices aren't detailed in the source. Typically, these deals shave 20-30% off the regular price.

If you're a voracious reader, an eReader is a worthy investment. They're easier on the eyes than tablets, offer weeks of battery life, and can hold thousands of books. With Prime Day approaching, this could be your chance to upgrade without breaking the bank.
Other Notable Tech Offers
Beyond the headline items, several other tech deals are worth considering. Fnac's "Ahórrate el IVA" (Save the VAT) campaign includes the Samsung Galaxy Book4 laptop at €577.69, down from €849.90. That's a significant saving on a solid everyday laptop with a 15.6-inch Full HD display, 16GB RAM, and 512GB SSD.
Streaming fans also have reason to celebrate: HBO Max has discounted its annual Standard and Premium plans. The Standard plan is now €65 (down from €109), and Premium is €95 (down from €159). The ad-supported Basic tier remains at €69.90, making the Standard plan the better value for most users.
Key Takeaways from the Pre-Prime Day Sale
- Asus ROG Xbox Ally is featured in early Prime Day promotions, though exact pricing isn't confirmed.
- eReaders from major brands are seeing rare discounts—ideal for book lovers.
- Fnac's VAT-free event includes the Samsung Galaxy Book4 at a steep discount.
- HBO Max annual plans are cheaper than ever, with Standard at €65.
- Deals are likely to be time-sensitive and may sell out before Prime Day officially starts.
Comparison: Top Tech Deals at a Glance
| Product | Retailer | Discount/Price | Key Feature |
|---|---|---|---|
| Asus ROG Xbox Ally | Various | Not specified | Windows gaming handheld |
| Samsung Galaxy Book4 | Fnac | €577.69 (was €849.90) | 15.6" Full HD, 16GB RAM |
| HBO Max Standard (annual) | HBO Max | €65 (was €109) | Streaming, no ads |
| eReaders (various) | Amazon, others | Varies | E-ink display, long battery |
As you can see, the discounts span gaming, productivity, and entertainment. The common thread is that these are all categories where quality matters, and a good deal can make a premium product accessible. The background to this story is set out in Best Prime Deal Days Tech Bargains Still Live Today. A related thread runs through Amazon Prime Day Final Hours: Tech Deals Up to 57%. Earlier coverage in Amazon Post-Prime Day Deals: MacBook Neo and Xiaomi TV Discounts shows how the argument developed.
What to Watch Next
With Prime Day just around the corner, more deals will surface. However, the current offers are already competitive, and some may not last. Our advice: prioritize the items you truly need and set a budget. Don't get swept up in the frenzy—even a good deal is only worth it if you'll use the product. A closer look at the same subject appears in Amazon Prime Day 2025: Best Early Tech Deals Today, September 28. Anyone following the wider picture can start with MediaMarkt Tech Deals: Best Offers for Early November. The same theme surfaces in Best Amazon Prime Day Headphone Deals Before They Sell, which takes a different angle.
Keep an eye on stock levels for the Asus ROG Xbox Ally and eReaders, as these are likely to be hot commodities. If you miss a deal, don't worry—Prime Day itself will bring another wave of discounts. But if you see a price that fits your budget, acting fast is wise. Context on how this played out before sits in Amazon Prime Day Kindle Deal: Basic Kindle Now Under $100. A companion piece, Amazon Prime Deal Days: Best Tech Deals You Can Shop Today, approaches the same subject from another angle.