Purple Reign: Why British Gardeners Now Love Purple Flowers 2026

Purple has become the favorite color among British gardeners, as recent research from the Royal Horticultural Society (RHS) reveals a strong preference for purple flower hues. This trend marks a shift from the muted greys that previously dominated garden design, with purple now leading as the horticultural hue of the season.

Why Purple Is the New Garden Favorite

The RHS conducted an extensive study at RHS Garden Wisley’s Hilltop, where over 11,000 visitors were asked to choose their preferred flower shades. Purple emerged as the top choice with 26.67% of the vote, closely followed by red at 25.24%. This data highlights a clear shift towards more vibrant, naturalistic planting.

Tom Massey, an award-winning garden designer, notes that clients are moving away from large expanses of decking and lawn towards richer, meadow-inspired planting. He explains, "We’ve moved away from the era of large expanses of decking, paving and lawn towards richer, more naturalistic planting inspired by meadows and natural plant communities."

Top Purple Plants for Your Garden

• Lavender – A classic favorite that adds fragrance and attracts pollinators.
• Salvias – Known for their vibrant spikes and long blooming season.
• Catmint (Nepeta) – Hardy, low-maintenance, and loved by bees.
• Alliums – Architectural globes that provide structure and drama.
• Geraniums – Versatile perennials with a range of purple hues.

The Psychology of Purple in Gardens

Purple is not only visually appealing but also emotionally resonant. Research suggests that purples and blues evoke a sense of calm and relaxation, making gardens more peaceful retreats. Massey adds, "Purple has always been a hugely important colour in gardens because it combines beautifully with greens, silvers and the buff tones of ornamental grasses. It also attracts pollinators and tends to have a calming quality."

Comparing Purple with Other Popular Colors

Expert Insights on the Purple Trend

Laura Carey, co-owner of Carey Garden Designs, confirms that purple is the most popular color among her clients. "Purple is a favourite across the board with all of our clients. There are so many purple flowering plants to choose from, including national favourites like lavender, alliums and geraniums," she says.

This trend is not just a passing fad; it reflects a deeper desire for gardens that are both beautiful and beneficial to wildlife. By incorporating purple plants, gardeners can create vibrant, pollinator-friendly spaces that also promote well-being.

Key Takeaways for Gardeners

• Purple is the most preferred flower color among British gardeners, according to RHS research.
• Top purple plants include lavender, salvias, catmint, alliums, and geraniums.
• Purple promotes calmness and attracts pollinators, enhancing garden biodiversity.
• Design experts recommend naturalistic planting over traditional lawns and paving.

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