Women's football continues to be used as a pawn in Gianni Infantino's FIFA tenure, as the latest governance battle over private investment in the World Cup threatens to derail the sport's rapid growth. The recent proposal to sell stakes in the World Cup to private investors, though now abandoned, placed women's tournaments on the frontline of a conflict that could have set progress back years.
The FIFA Proposal and Its Fallout
FIFA's 25-page sales deck to its 211 member associations barely mentioned women's football, yet the proposed changes would have had a disproportionate impact on the women's game. Uefa's bold statement that European national teams would boycott any FIFA competition while the proposal remained alive was a necessary declaration of war against Infantino's leadership.
Get the #1 Wireless Door Camera
REOLINK Bestseller: 2K Weatherproof Video Doorbell, No Monthly Fees.
The subsequent collapse of the plan after immense backlash demonstrates the power of collective action, but it also highlights how women's football is often treated as a bargaining chip in broader power struggles.
Upcoming Women's Tournaments at Risk
With the Under-20 Women's World Cup in Poland next month, the Under-17 Women's World Cup and Uefa's qualifying playoffs in October, and the senior Women's World Cup in Brazil next summer, women's tournaments would have been the first test cases had a boycott gone ahead. A boycott of the Women's World Cup would have been catastrophic for the sport's momentum.
Financial Growth and Dependency
The 2023 Women's World Cup was the first to break even, generating over $570 million in revenue. FIFA targets $1 billion from the 2027 edition, but such growth is fragile. The women's game relies heavily on international competition for visibility, sponsorship, and development. Losing the World Cup would have erased years of progress.

| Tournament | Revenue | Year |
|---|---|---|
| 2023 Women's World Cup | $570M+ | 2023 |
| 2027 Women's World Cup (target) | $1B | 2027 |
Key Takeaways
- Women's football is often used as a pawn in FIFA's political battles.
- Uefa's boycott threat was effective in stopping the private investment proposal.
- The women's game's financial growth is dependent on stable international competitions.
- Infantino's tenure continues to spark governance controversies.