Ben Roberts-Smith has launched a new brand called EPIC 1 TWO, aiming to support his family and fund his legal expenses amid ongoing legal battles. The brand, named after his radio call sign during the mission for which he was awarded the Victoria Cross, was announced via an Instagram video showing him walking on a Gold Coast beach and working out.
Who is Ben Roberts-Smith?
Ben Roberts-Smith is a former Australian soldier and recipient of the Victoria Cross, Australia's highest military honour. He was arrested in April and charged with murdering or ordering the murders of five unarmed detainees while deployed in Afghanistan between 2009 and 2012. Roberts-Smith has categorically denied all allegations, stating he has always acted within his values, training, and the rules of engagement.
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The Launch of EPIC 1 TWO
The brand EPIC 1 TWO was launched with a video on Instagram, captioned "Get ready….the time has come. #neveroutofthefight #underdog". The video features Roberts-Smith on a beach and includes audio clips of media reports about his Victoria Cross award and subsequent arrest. In an interview with news.com.au, Roberts-Smith explained that the brand is a way to generate income for his family. "I've gotta try and find some way to make money for my family," he said, citing media pressure on organisations that might otherwise support him.
Legal Battle and Financial Strain
Roberts-Smith faces significant legal costs as he defends himself against the charges. The brand is seen as a means to alleviate the financial burden. He noted that media outlets have pressured organisations that wish to support him, making it difficult to secure traditional backing. The EPIC 1 TWO brand is positioned as an underdog venture, resonating with the hashtag #underdog used in the launch.
| Key Facts | Details |
|---|---|
| Brand Name | EPIC 1 TWO |
| Launch Date | Announced via Instagram video (date not specified) |
| Purpose | Support family and fund legal expenses |
| Legal Charges | Murder of five unarmed detainees (denied) |
| Victoria Cross | Awarded for mission with call sign EPIC 1 TWO |
Key Takeaways
- Ben Roberts-Smith launched EPIC 1 TWO to support his family and legal battle.
- The brand is named after his radio call sign from his Victoria Cross mission.
- Roberts-Smith denies all charges against him.
- Media pressure has made it difficult for him to receive traditional support.
FAQ
What is EPIC 1 TWO?
EPIC 1 TWO is a brand launched by Ben Roberts-Smith, named after his radio call sign during the mission for which he was awarded the Victoria Cross. It aims to support his family and fund his legal expenses.
Why did Ben Roberts-Smith launch a brand?
Roberts-Smith stated he needs income to support his family and fund his legal expenses after being charged with murdering or ordering the murders of five unarmed detainees in Afghanistan.
What charges does Ben Roberts-Smith face?
He faces charges of murdering or ordering the murders of five unarmed detainees while deployed in Afghanistan between 2009 and 2012. He denies all allegations.
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