Zendaya backlash has erupted after the actress wore ancient Iranian earrings at a London photocall for Christopher Nolan's Odyssey. The earrings, fashioned from artefacts dating back to 700BC, belong to the Ziwiye hoard discovered in northwestern Iran in the 1940s. Archaeologists and cultural historians have condemned the use of these precious objects as mere accessories, calling it a "hijacking" of Iran's heritage.
The Controversy Unfolds
The earrings were sourced from Barron London, a Mayfair gallery that acquired them from jeweller Glenn Spiro in 2025. According to a 2015 research paper, the Ziwiye hoard was looted by shepherds after its discovery, and its pieces were sold on antique markets out of Iran in the 1960s. Now scattered across museums and private collections, the artefacts have become symbols of a painful history of cultural displacement.
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Prof. Sussan Babaie, an Iranian-born art historian at the Courtauld Institute, expressed "outrage" that such culturally significant items were used for Hollywood promotion. "There is not enough cultural knowledge and cultural sensibility among those who dress celebrities," she said. The incident has sparked a broader debate about the ethics of celebrity fashion and the treatment of ancient objects.
Comparison: Celebrity Artefact Controversies
| Incident | Year | Cultural Impact |
|---|---|---|
| Zendaya wearing Ziwiye hoard earrings | 2025 | Outrage from Iranian historians; calls for repatriation |
| Kim Kardashian wearing a vintage Buddha pendant | 2022 | Accusations of cultural appropriation |
| Beyoncé using sacred Hindu imagery in music video | 2013 | Apology and removal of imagery |
Key Takeaways
- The earrings are from the Ziwiye hoard, a looted ancient treasure trove.
- Archaeologists criticize the use of artefacts as disposable fashion accessories.
- The controversy highlights the ongoing issue of cultural heritage repatriation.
- Western institutions and celebrities face increased scrutiny over artifact ownership and display.
Expert Reactions
Beyond Prof. Babaie, several heritage organisations have weighed in. The Iranian Cultural Heritage, Handicrafts and Tourism Organization issued a statement expressing disappointment. Meanwhile, Barron London defended the loan, citing the earrings' provenance and legal acquisition. Yet many argue that ethical considerations should outweigh commercial interests.
This incident is not isolated. Museums worldwide hold contested antiquities, from the Elgin Marbles to the Benin Bronzes. The Zendaya backlash adds fuel to the fire, forcing the fashion and film industries to reconsider their role in cultural preservation.
FAQ
What earrings did Zendaya wear at the Odyssey event?
Zendaya wore a pair of earrings made from ancient Iranian artefacts dating back to 700BC, part of the Ziwiye hoard discovered in 1947.
Why are archaeologists upset about Zendaya's earrings?
Archaeologists argue that using irreplaceable cultural artefacts as fashion accessories disrespects Iran's heritage and normalises the commodification of looted antiquities.
Where are the Ziwiye hoard artefacts now?
The surviving pieces are scattered across museums and private collections worldwide, having been sold out of Iran in the 1960s.
What does this controversy mean for the fashion industry?
It signals a growing demand for cultural sensitivity and due diligence when sourcing accessories, especially those with historical significance.
The Zendaya backlash is a stark reminder that fashion and heritage are deeply intertwined. As the Odyssey press tour continues, the conversation around ethics, ownership, and respect for ancient cultures is far from over.
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