When the Fremantle Dockers were founded in 1994, the club was so short of money and facilities that they bought secondhand lockers from the nearby high school for their new digs at Fremantle Oval. After paying a $4m upfront licence fee to become the AFL’s 16th club, Fremantle didn’t have much cash left in the kitty. The newly minted franchise also had no capital base and was bankrolled by a meagre $200,000 loan with heavy interest. If you pitched that business plan to the Shark Tank panel today, you’d be dragged off stage with a giant vaudeville hook.
It’s unlikely that gun ball-winner Andrew Brayshaw knows much about the Dockers’ bleak Dickensian days or the quirky locker folklore as he spends his days at the club’s swanky $110m facility in Cockburn, south of Perth. But the 26-year-old appears to have a prophetic sense of how momentous a Dockers flag would mean to the players. A few years ago, the vice-captain penned a letter to his teammates and pinned it inside their lockers. The note was short but poignant: “The first 22 men to win a premiership at Fremantle will be immortals.”
“I mean what I said – I do feel like if we can win it, we will be immortals,” Brayshaw said after their stunning win over the Swans in the preliminary final. “Now we’ve just got to play with that same freedom, that same courage that we have the last two weeks.” If the Dockers claim victory in the grand final, they will etch their names into AFL history and forever silence the ghosts of the club’s past.
The Road to the AFL Grand Final
Fremantle’s journey to the 2025 AFL grand final has been nothing short of remarkable. After years of mid-table finishes and heartbreaking near-misses, the Dockers have finally assembled a squad capable of going all the way. Under the astute leadership of coach Justin Longmuir, they have developed a tough, defensive brand of football that stands up in finals. Their preliminary final victory over the Sydney Swans was a statement: Fremantle are no longer the AFL’s pushovers.
Key Players Driving the Dockers’ Success
Andrew Brayshaw has been the heartbeat of the midfield, consistently racking up possessions and leading by example. Alongside him, Caleb Serong has evolved into one of the league’s premier inside midfielders, while Luke Ryan marshals the defence with composure beyond his years. Up forward, Josh Treacy and Jye Amiss provide a potent one-two punch. But it’s the collective buy-in that has impressed most – every player knows their role and executes it with precision.
From Humble Beginnings to AFL Powerhouse
The contrast between Fremantle’s early days and their current standing is stark. The club’s rise mirrors the growth of the AFL itself, from a parochial competition to a national phenomenon. The Dockers’ story is one of resilience, smart recruiting, and a unwavering belief that they belong on the biggest stage. Now, they stand on the cusp of immortality.
What a Premiership Would Mean for Fremantle
For the long-suffering Freo faithful, a premiership would validate decades of loyalty. It would also put to rest the taunts from rival fans about the club’s lack of silverware. More importantly, it would inspire a new generation of fans in Western Australia and beyond. The players understand the weight of history, and they are determined to seize the moment.
| Aspect | Early Days (1994) | Current Era (2025) |
|---|---|---|
| Facilities | Secondhand lockers, Fremantle Oval | $110m facility in Cockburn |
| Financial State | $200,000 loan with heavy interest | Financially stable, strong membership |
| On-field Success | Struggled to compete | Grand final contender |
| Club Culture | Building from scratch | Strong, player-led, belief in immortality |
- Andrew Brayshaw’s prophecy: The first 22 men to win a premiership at Fremantle will be immortals.
- Financial transformation: From a $200k loan to a $110m facility.
- Finals breakthrough: Stunning win over Sydney Swans in preliminary final.
- Key players: Brayshaw, Serong, Ryan, Treacy, Amiss.
- Historical context: A premiership would end decades of heartbreak.
FAQ
When did the Fremantle Dockers join the AFL?
The Fremantle Dockers joined the AFL in 1994 as the league’s 16th club. They paid a $4 million upfront licence fee and initially struggled financially.
Who wrote the letter about immortality?
Andrew Brayshaw, the club’s vice-captain, penned a letter to his teammates stating that the first 22 men to win a premiership at Fremantle will be immortals.
Have Fremantle ever won an AFL premiership?
No, Fremantle have never won an AFL premiership. They have appeared in one grand final (2013) but lost to Hawthorn. A win in 2025 would be their first.
As the Dockers prepare for the biggest game of their lives, they carry the hopes of a state and the weight of history. The ghosts of the past have been banished. Now, only immortality awaits.