In a media blunder that has sparked widespread ridicule, News24 mistakenly presented a comedy skit as a genuine Seven News report, centering on an Albo slur that was never meant to be taken seriously. The incident occurred during The Bolt Report when host James Macpherson aired a satirical video from comedy group Kick it Forward, believing it to be authentic news footage.
The Albo Slur Joke That Fooled News24
The video, created by sports comedy group Kick it Forward, joked that member Josh Garlepp had quit social media after facing abuse for posting about Fremantle's finals loss on X. In the clip, presented as a mock Seven News report, Garlepp claimed he received 220 comments targeting him, his family, and even his dog, with insults including "baby flog dick" and "tall lanky freak." The comedy was obvious to many, but News24 failed to catch on.
During Tuesday's program, Macpherson played a section of the clip, crediting it to "Seven News." He warned viewers, "I have to warn you, the abuse was shocking," and listed the derogatory names Garlepp was allegedly called: "a flog, a cuck, he was called woke, he was called a baby penis, and he was called … Albo!" Macpherson then suggested that being called an "Albo" is now a "common online slur," using it to criticize the federal government's proposed social media algorithm reforms.
Why the Albo Slur Is a Comedy Creation
The term "Albo" is a common nickname for Australian Prime Minister Anthony Albanese, but in this context, it was purely a comedic invention. The sketch was designed to satirize online abuse and the absurdity of modern political discourse. However, News24's failure to recognize the satire led to a segment that many are now calling a classic case of media illiteracy.
This isn't the first time a news outlet has fallen for a comedy bit. In 2019, a similar incident occurred when a satirical article about a politician was taken seriously by a major network. Such mistakes highlight the importance of verifying sources, especially in the fast-paced world of 24-hour news.

Impact on Media Credibility
The blunder has raised questions about News24's editorial standards. By presenting a comedy skit as real news, the network not only misled its audience but also undermined its own credibility. In an era of misinformation, media outlets must be vigilant in fact-checking before broadcasting.
Moreover, the incident has become a talking point on social media, with many users mocking News24 for missing the joke. The hashtag #AlboSlur trended as people shared clips of the segment, further amplifying the embarrassment.
Comparison: Real News vs. Comedy Skit
| Aspect | Real News Report | Comedy Skit |
|---|---|---|
| Source | Verified journalists | Satirical group |
| Tone | Serious, factual | Humorous, exaggerated |
| Purpose | Inform public | Entertain, critique |
| Fact-checking | Rigorous | Not applicable |
Key Takeaways
- News24 aired a comedy skit as a real Seven News report, mistaking a joke for factual reporting.
- The sketch featured the term "Albo" as a fake slur, which Macpherson took seriously.
- The incident highlights the need for better source verification in media.
- Social media users widely mocked News24 for the blunder.
FAQ
What was the Albo slur joke?
The Albo slur joke was part of a comedy skit by Kick it Forward, where a mock Seven News report listed "Albo" as one of the insults directed at a social media user. It was intended as satire, not a real slur.
Why did News24 mistake the skit for real news?
News24 likely failed to verify the source of the video, assuming it was a genuine Seven News report due to its format and presentation. This highlights a lapse in editorial fact-checking.
What are the implications for media credibility?
Such mistakes erode public trust in media outlets. It underscores the need for rigorous verification processes to prevent the spread of misinformation, even unintentionally.