The UK climate crisis is far more severe than the public has been led to believe, according to a groundbreaking new survey that reveals Britons feel kept in the dark about the true scale of the threat. The findings come after the release of the People's Emergency Briefing, a film that has sparked a nationwide call for government transparency and urgent action.
What Is the People's Emergency Briefing?
Last November, in what was described as a "first-of-its-kind national emergency briefing," nine experts gathered at Westminster Hall in London to deliver stark assessments of the changes needed for the UK to adapt to a rapidly shifting climate and ecological landscape. The event was crowdfunded and turned into a film that outlines the urgent threats climate and nature breakdown pose to food security, the economy, and public health.
The film has now been viewed by an estimated 185,000 people across more than 3,400 screenings. It calls on the government to stage a primetime, televised emergency briefing on the climate and nature crisis, similar to those held during the Covid-19 pandemic.
Survey Reveals Strong Public Demand for Action
Of the 13,000 people surveyed after watching the film, 87% said it made them more motivated to act. Even more striking, 89% believe the government should respond to the crisis with emergency-level mobilisation, comparable to the response to Covid-19 or the second world war.
Watching the film is associated with a "substantial shift" in environmental understanding and concern, according to researchers. Prof Mike Berners-Lee, chair of the National Emergency Briefing, noted that while the threat from Covid-19 was easy for the public to grasp, the climate crisis has been communicated less effectively.
Key Takeaways from the Survey
- 87% of viewers felt more motivated to act after watching the briefing.
- 89% support emergency-level government mobilisation on climate.
- 185,000 people have seen the film at over 3,400 screenings.
- Substantial shift in environmental understanding reported among viewers.
Comparing Public Perception: Before and After the Briefing
| Metric | Before Watching | After Watching |
|---|---|---|
| Motivation to act on climate | Low/Moderate | High (87% more motivated) |
| Understanding of threat scale | Limited | Substantial shift |
| Support for emergency mobilisation | Unclear | 89% in favour |
Why the Government Must Be Honest
Researchers argue that the government has a duty to be honest about the scale of the threat posed by climate and nature breakdown. The survey results suggest that when people are properly informed, they are not only more concerned but also more willing to take action and support bold policies.
The call for a primetime, televised emergency briefing echoes the successful communication strategies used during the Covid-19 pandemic. Such an approach could help bridge the gap between public perception and the urgent reality of the climate crisis.
FAQ
What is the People's Emergency Briefing?
What is the People's Emergency Briefing?
It is a crowdfunded film that documents a national emergency briefing held in Westminster Hall, where experts outlined the urgent threats of climate and nature breakdown to the UK.
How many people have watched the briefing?
How many people have watched the briefing?
An estimated 185,000 people have viewed the film at more than 3,400 screenings across the country.
What does the survey say about public opinion?
What does the survey say about public opinion?
The survey of 13,000 viewers found that 87% felt more motivated to act on climate change, and 89% believe the government should respond with emergency-level mobilisation.