The MoMA animation exhibit 'It's Alive!' celebrates a century of animation, from early cartoon icons to avant-garde masterpieces, revealing the medium's profound artistic evolution.
The Evolution of Animation at MoMA
Curated by Ron Magliozzi, the exhibit spans two galleries: a black-and-white section featuring prewar classics like Gertie the Dinosaur and Felix the Cat, and a vibrant postwar gallery showcasing experimental works. The pivotal shift came in 1946 when John Hubley's manifesto 'Animation Warrants a New Language' challenged creators to move beyond commercial characters.
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From Pigs and Bunnies to Social Commentary
Hubley's vision, influenced by WWII and political engagement, inspired animation that tackled social issues and artistic questions. This postwar era produced some of the most fascinating works, many of which are unfamiliar to the public but deeply impactful.
Key Works and Artists
The exhibit features Oscar-winning filmmakers and independent creators who pushed boundaries. Visitors will encounter strange, ambitious animations that redefine the medium's potential.
Why This Exhibit Matters
MoMA's show not only preserves animation history but also validates it as a serious art form. The positive feedback from museum guards—who stopped to watch—underscores its engaging nature.

Comparison of Animation Eras
| Era | Style | Key Examples |
|---|---|---|
| Pre-1946 | Character-driven, commercial | Felix the Cat, Gertie the Dinosaur |
| Post-1946 | Experimental, artistic | Hubley's works, independent films |
Key Takeaways
- Animation is a diverse medium beyond cartoons.
- John Hubley revolutionized animation with his 1946 manifesto.
- The exhibit spans 100 years, from prewar to contemporary works.
- MoMA's curation highlights animation's artistic legitimacy.
FAQ
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Visit MoMA to experience the full spectrum of animation—from nostalgic classics to groundbreaking art that challenges your perception.