AliExpress has launched a new Brand Day promotion with significant discounts on smartphones across all price ranges, including models from Xiaomi, Samsung, Realme, and more, with shipping from Europe. The sale started on Friday, October 9, and while it may not be as aggressive as last week's event, it still offers compelling deals—especially on phones.
As usual, there are also coupon codes available, but they are limited and will be claimed quickly. Among the many offers, we've selected five of the most interesting phones that pair well with these discounts.
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Top Smartphone Deals in AliExpress Brand Day
The most budget-friendly option is the Redmi Note 15 Pro 5G. Although the newer Redmi Note 17 is already available, this model remains a solid choice in 2026 if you don't want to spend too much on a new phone. It's priced at €238.81 with the coupon code 'BDES15'. Key features include a 6.83-inch AMOLED display with 120 Hz refresh rate, a 200 MP main camera, and a 6,580 mAh battery.
Next up is the Samsung Galaxy A57, which Samsung claims is its best mid-range phone yet. It's a lightweight device with a 6.7-inch screen, an Exynos 1680 processor, and in this version, 12 GB of RAM and 128 GB of storage. It comes with six years of guaranteed updates and is available now for €291.52 with the coupon 'BDES30'.
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Why This Sale Matters for Smartphone Shoppers
AliExpress Brand Day provides a window to buy popular smartphone models at reduced prices, often with shipping from European warehouses, which means faster delivery and no customs hassles for EU buyers. The coupon codes add an extra layer of savings, but they are limited and can run out quickly, so acting fast is essential.
For those looking to upgrade without breaking the bank, these deals offer a chance to get features like high-refresh AMOLED screens, large batteries, and multi-year update commitments at lower price points. It's also a signal that competition in the mid-range segment remains fierce, benefiting consumers. The background to this story is set out in AliExpress Phone Deals Today: Xiaomi, Samsung, Realme. A related thread runs through AliExpress Winter Sale: Top Smartphones Discounted Until Tomorrow. Earlier coverage in Top Amazon Deals Today: Save on Xiaomi TV, TCL Soundbar, and Ultenic Robot shows how the argument developed.
Key Takeaways
- AliExpress Brand Day runs from October 9 with discounts on smartphones from Xiaomi, Samsung, Realme, and others.
- Coupon codes like 'BDES15' and 'BDES30' provide additional savings but are limited in quantity.
- Shipping from Europe ensures faster delivery and avoids customs issues for EU customers.
- Deals include the Redmi Note 15 Pro 5G at €238.81 and Samsung Galaxy A57 at €291.52.
- Act quickly to secure coupons before they are fully redeemed.
Comparison of Featured Phone Deals
| Model | Key Specs | Price with Coupon | Coupon Code |
|---|---|---|---|
| Redmi Note 15 Pro 5G | 6.83" AMOLED 120Hz, 200MP camera, 6,580 mAh battery | €238.81 | BDES15 |
| Samsung Galaxy A57 | 6.7" display, Exynos 1680, 12GB RAM, 128GB storage, 6 years updates | €291.52 | BDES30 |
| Other models (Realme, etc.) | Varies | Varies | Check site |
Note: The table includes only the two phones detailed in the source excerpt; other deals are available on AliExpress. A closer look at the same subject appears in AliExpress Winter Sale: Garmin Watches, Consoles. Anyone following the wider picture can start with Xiaomi vs Samsung mobile phone – Which one should I get up to €300?. The same theme surfaces in Xiaomi Watch S4 41mm and Xiaomi OpenWear Stereo Pro: Available worldwide, which takes a different angle.
What to Watch Next
Keep an eye on coupon availability, as they are claimed on a first-come, first-served basis. Also, check for restocks or additional models added during the promotion. If you miss this Brand Day, similar sales events occur regularly, so signing up for AliExpress notifications can help you catch the next one. Context on how this played out before sits in Nintendo Switch 2 Deals: 300 Euro MediaMarkt Outlet and AliExpress Offer. A companion piece, Xiaomi G Pro 27Qi Monitor Hits Lowest Price at MediaMarkt, approaches the same subject from another angle.
FAQ
When does the AliExpress Brand Day sale end?
The source does not specify an end date, but such promotions typically last a few days. Check AliExpress for exact timing.
Are the coupon codes limited?
Yes, coupons are limited and will be exhausted as users redeem them. It's advisable to use them early.
Do these phones ship from Europe?
Yes, the article mentions shipping from Europe for these deals, which means faster delivery and no customs for EU buyers.
Is the Redmi Note 15 Pro 5G still a good buy in 2026?
Despite the newer Redmi Note 17 being available, the Note 15 Pro 5G remains a good option for budget-conscious buyers, offering solid specs at a lower price.
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