Brico io Teams Up with ALL Communication for B2B Fall Destination Trade Fai 2026

Brico io, the renowned Italian DIY chain, has once again chosen Uniting Group's unit for the fourth time, entrusting them with the full organization of its event dedicated to unveiling new products and promotions for the autumn season.

On July 3 and 4, the "Destinazione Autunno" (Fall Destination) trade fair by Brico io was held at the Quark Hotel in Milan. This B2B event focused on showcasing new products and promotions for the upcoming autumn season—a key moment for meeting suppliers, partners, stores, employees, and the press. For the fourth time, ALL Communication handled the entire event organization, including the design of 38 exhibition stands, logistics, hospitality, and entertainment for guests over two days of appointments and surprises.

The concept for this event, crafted by Uniting Group's specialized BTL unit, was "Destinazione Autunno." It stems from a simple yet meaningful idea: Brico io's annual B2B fair is a meeting point where the exhibition stands and the opportunity to connect with all involved players transform a meeting room into a place to get to know each other and embark on a journey toward a common goal.

"The pleasure of working with a client like Brico io lies in the fact that every time they push us to find new story angles, but above all, they trust our strategic and creative work. This year, we decided to explore and develop the theme of travel throughout the entire event, with a setup that turned the room into a real airport and Brico io into the airline whose job is to fly participants toward the autumn/winter season. Check-in, boarding passes, lounge, departure board, gate, photo opportunities, announcements. Every element was an invitation to set off together. We're already thinking about next year's destination!" says Alessio Capobianco, Creative Director of ALL Communication, Part of Uniting Group.

As every year, in addition to the business at the fair, a moment of gathering and fun was planned. Guests were invited to the "Sunset Party" at the Chiostri di San Barnaba in Milan, where, as a surprise, exceptional guest Giusy Ferreri performed, getting everyone dancing to her most famous hits.

Your Own Fall Home & Garden Transformation

Inspired by Brico io's autumn showcase? Whether you're sprucing up your home or prepping your outdoor space for cooler weather, GrandGoldman.com has everything you need. From home improvement essentials to garden supplies, you can tackle any DIY project this season.

Essential Fall Home Upgrades

• Cozy Up Your Living Space: Swap out lightweight summer decor for warm, inviting pieces. Explore our sofas and rugs to create a snug atmosphere.
• Lighting for Shorter Days: As daylight fades, update your lighting. Check out our lighting collection and outdoor lighting to brighten your home and garden.
• Prep Your Outdoor Living: Extend your time outside with outdoor patio furniture and outdoor heating for crisp autumn evenings.

Fall Garden & Storage Solutions

• Garden Ready for Winter: Keep your garden thriving with garden supplies and protect your tools in a shed.
• Declutter & Organize: Prepare your home for the season with storage benches and bookcases and shelving units.

Frequently Asked Questions

What was the theme of the Brico io B2B fair?

The theme was "Destinazione Autunno" (Fall Destination), turning the venue into an airport experience to symbolize a journey into the autumn/winter season.

Who organized the event?

ALL Communication, part of Uniting Group, organized the entire event for the fourth time, including stands, logistics, hospitality, and entertainment.

What special entertainment was featured?

A "Sunset Party" was held at the Chiostri di San Barnaba in Milan, with a surprise performance by Italian singer Giusy Ferreri.

How can I get inspired for my own fall home projects?

Browse GrandGoldman.com for a wide range of home improvement and outdoor decor items to refresh your space this autumn.

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