The US World Cup 2038 bid is no longer a distant fantasy; it is being actively encouraged by FIFA president Gianni Infantino. Donald Trump himself hinted at the possibility in a Fox News interview, saying, 'We have to do this again and we have to do it while I’m around.' With record-breaking ticketing and hospitality revenue exceeding $5 billion, the financial incentive for FIFA to return to the United States is enormous.
Why the US World Cup 2038 Bid Makes Financial Sense
FIFA’s latest four-year revenue projection has jumped from $11 billion to $15 billion, largely driven by American demand. For the first time, ticketing and hospitality sales have surpassed the value of World Cup TV rights, a shift that underscores the U.S. market’s unique appetite for live events. A senior figure at one of FIFA’s hospitality partners noted, 'FIFA will want to get back here as quickly as possible.'
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The Fox Sports TV Rights Deal
In an unusual move, Fox Sports was awarded English-language U.S. TV rights without a competitive bidding process. This was a precautionary measure after the 2022 Qatar World Cup moved to winter, clashing with the NFL season. The arrangement left significant money on the table, further motivating FIFA to seek a swift return to the U.S. market where dynamic pricing and secondary resale models are deeply embedded.
| Revenue Source | Amount | Growth |
|---|---|---|
| Ticketing & Hospitality | $5 billion+ | Exceeded TV rights for first time |
| TV Rights (U.S.) | Undisclosed (Fox deal without bidding) | Below potential market value |
| Total FIFA Projection (2023-2026) | $15 billion | Up from $11 billion |
Key Takeaways for Fans and Investors
- US World Cup 2038 bid is backed by President Trump and FIFA leadership.
- Record U.S. ticket and hospitality sales ($5 billion) drive FIFA’s urgency.
- Existing TV rights deal with Fox may be renegotiated to capture true market value.
- Bidding process could formally open within the next two years.
- Potential for multiple U.S. host cities to benefit from infrastructure investment.
Frequently Asked Questions About the US World Cup 2038 Bid
FAQ
When could the World Cup return to the US?
The earliest possible year is 2038, as FIFA typically rotates tournaments among confederations. The U.S. hosted in 2026 (jointly with Canada and Mexico), so a return in 2038 would follow the usual 12-year gap for the same region.
Why is FIFA so eager to bring the World Cup back to the US?
The American market generates unprecedented revenue from ticket sales and hospitality, far surpassing other regions. FIFA’s recent $15 billion revenue projection is largely attributed to U.S. demand.
Has a formal bid been submitted?
Not yet. The U.S. Soccer Federation has expressed interest, and FIFA is quietly encouraging a bid. A formal submission would likely follow after the 2026 tournament concludes.
The US World Cup 2038 bid represents a confluence of political will, economic opportunity, and fan enthusiasm. As FIFA continues to court American partners, the prospect of hosting the world’s biggest sporting event again within a decade grows more tangible. Whether you’re a soccer fan or an investor, this is a development worth watching closely.
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