Chef and food writer Ben Lippett has a plan for lunch: a seafood pasta, but the exact ingredients are deliberately vague. Driving out of London in Volvo's new fully electric SUV, the EX60, Lippett lets the journey shape the dish, starting with a visit to Fruits de Mer in Broadstairs, just along the coast from Margate.
That stop is quite an introduction: a giant shark's head juts from one wall, mosaics of turbot and brill sit behind the counter, and the place is bustling. "It's a brilliant little spot," Lippett says. "It's full of character. The guys who work there are super friendly and deeply knowledgeable."
Ben Lippett's Seafood Sourcing Philosophy
What Lippett doesn't have is a shopping list. His approach to cooking is to start with an idea but leave enough flexibility to be guided by what he finds. At a fishmonger, that means knowing broadly what he wants to make and how many people he's feeding, rather than deciding in advance exactly what fish he should buy.
"Talk to them," he advises. "What's local? What's really exciting? What's in season? Ask what the fishmonger is really excited to sell you." That conversation-based approach not only yields better ingredients but also builds a relationship with the people who know the catch best.
Today, that approach leads him to wild sea bass, Kentish crab, and samphire. With the first ingredients sorted, it's back into the EX60 and on towards Margate, using the car's Google Gemini AI assistant to help with navigation. For Lippett, this is familiar territory—both the coastal roads and the spontaneous style of cooking that defines his work.

The Allure of the Kent Coast for Food Lovers
The Kent coast has become a magnet for chefs and food enthusiasts seeking exceptional local produce. Towns like Broadstairs and Margate offer a mix of traditional fishmongers, innovative restaurants, and a growing community of artisans. It's a place where the sea's bounty is celebrated, and where chefs like Lippett can find inspiration at every turn.
Beyond the seafood, the area's natural beauty and relaxed atmosphere provide a sense of zen that's hard to find in the city. For Lippett, the drive itself is part of the experience—a chance to slow down, connect with the landscape, and let the journey inform the meal.
Driving the Volvo EX60: An Electric Companion
The Volvo EX60, with its fully electric powertrain, proves to be an ideal companion for this culinary road trip. Its quiet operation and smooth ride allow Lippett to focus on the scenery and his thoughts, while the advanced AI assistant handles the navigation with ease.
As the automotive world shifts towards sustainability, electric vehicles like the EX60 are becoming more than just transportation—they're enablers of experiences. With zero tailpipe emissions, the car aligns with the values of many food lovers who prioritize local, sustainable ingredients. The background to this story is set out in Volvo EX60 Launches Four New Road Hazard Alerts for Safer Driving. A related thread runs through Volvo EX60: How AI and Google Gemini Redefine Driving. Earlier coverage in Volvo EX60: The Most Intelligent Car with Calm Technology shows how the argument developed.
For Lippett, the EX60's technology is a helpful tool, but the real magic happens when he steps out and engages with the local food scene. The car is simply a means to an end—a way to reach the places where great food is born. A closer look at the same subject appears in Volvo EX60's Smart Seatbelt: The Safety Gadget We Didn't See Coming. Anyone following the wider picture can start with Rushed Lunch Breaks: Why Work Culture Is Crunching Your Midday Meal. The same theme surfaces in Square Food Containers: Why They Changed Lunch Forever, which takes a different angle.
Key Takeaways for Your Own Seafood Adventure
- Plan loosely: Start with a general idea but let the market guide your final dish.
- Talk to your fishmonger: Ask about local, seasonal, and exciting catches.
- Embrace the journey: The drive and stops are part of the culinary experience.
- Choose sustainable transport: Electric vehicles like the Volvo EX60 reduce your carbon footprint.
- Explore beyond the plate: The Kent coast offers a mix of food, culture, and natural beauty.
Comparing Seafood Options on the Kent Coast
| Seafood | Where to Find | Best Season | Typical Flavor Profile |
|---|---|---|---|
| Wild Sea Bass | Fruits de Mer, Broadstairs | Summer | Delicate, sweet, flaky |
| Kentish Crab | Local fishmongers | Late spring to early autumn | Rich, sweet, tender |
| Samphire | Coastal marshes | Summer | Salty, crisp, fresh |
| Oysters | Whitstable | September to April | Briny, metallic, smooth |
This table highlights just a few of the treasures you might encounter. Each has its own character and best time to enjoy, so use it as a starting point for your own exploration. Context on how this played out before sits in School Lunch Checks: England's New Nutrition Enforcement.
FAQ
What is Ben Lippett's approach to buying seafood?
Lippett prefers to start with a broad idea rather than a fixed shopping list. He talks to the fishmonger, asking what's local, exciting, and in season, allowing the available catch to inspire the final dish.
Why is the Kent coast a good destination for seafood lovers?
The Kent coast offers a rich variety of fresh, local seafood, from wild sea bass to Kentish crab and samphire. Its towns, like Broadstairs and Margate, have a vibrant food scene with knowledgeable fishmongers and a relaxed coastal atmosphere.
What role does the Volvo EX60 play in Lippett's journey?
The fully electric Volvo EX60 provides smooth, quiet transport and features an AI assistant for navigation. It enables Lippett to travel sustainably while focusing on the culinary aspects of his trip.
How can I replicate Lippett's seafood pasta at home?
Start by visiting a local fishmonger and having a conversation about the best seasonal seafood. Choose ingredients that look fresh and appeal to you, then build your pasta dish around them, keeping the preparation simple to let the flavors shine.

The Kent coast's seafood scene is a testament to the value of local knowledge and sustainable practices. As Lippett continues his journey, he embodies the spirit of culinary exploration—one that prioritizes experience over rigid plans. For those looking to follow in his footsteps, the message is clear: hit the road, talk to the experts, and let the journey guide your plate.
In a world where convenience often trumps quality, Lippett's approach is a refreshing reminder of the joys of slow food and mindful travel. Whether you're a chef or a home cook, there's much to learn from his example.
As the sun sets over the Kent coast, Lippett's seafood pasta takes shape, a dish that tells the story of his day. It's a story of discovery, connection, and the simple pleasure of a meal made with care. And isn't that what we all seek?
For those intrigued by the intersection of food and travel, the Kent coast offers endless possibilities. From the bustling fishmongers of Broadstairs to the creative energy of Margate, it's a region that rewards curiosity and a willingness to engage.
So next time you plan a road trip, consider the route less traveled—where the destination is not just a place, but a taste. And remember, as Lippett says, "Talk to them." It might just lead you to the best meal of your life.
With the rise of electric vehicles, such journeys are becoming more sustainable, allowing food lovers to explore with a lighter footprint. The Volvo EX60 is a prime example, blending luxury with environmental responsibility.
Ultimately, Lippett's adventure is a celebration of the journey—both on the road and in the kitchen. It's a reminder that the best meals are often the ones that unfold naturally, guided by the seasons and the people who know them best.
For more on local food scenes and sustainable travel, explore our Kent oyster shack expansion plan sparks local backlash, which highlights the tensions between growth and tradition in the region's seafood industry.