Prediction markets accuracy is under scrutiny after a high-profile miss in Brazil’s presidential runoff, just as Americans prepare to vote in the first midterms since prediction markets broke into the mainstream. The discrepancy between market odds and the actual result has raised questions about the reliability of these platforms for election forecasting.
On October 25, as voting was due to end in Brazil’s presidential runoff, a supreme court justice ordered polling stations to stay open for two more hours to accommodate voters stranded by flash floods and bus shortages. The final polls the night before showed Flávio Bolsonaro marginally ahead, 51% to 49% – within the margin of error. A statistical tie. Prediction markets told a different story. Polymarket priced a Bolsonaro victory at about 80% on election day, where it had hovered for three weeks. On the eve of the vote it touched 84%. Even as polls closed, the market gave the incumbent, Luiz Inácio Lula da Silva, roughly a one-in-five chance. A few hours later, Lula had won, by 51.8% to 48.2%.
Prediction markets claim to be highly accurate because they aggregate the independent judgments of many traders – the “wisdom of crowds” – and make each one put money behind their beliefs. Prices are more accurate than polls and faster than newsrooms, proponents argue. So what went wrong? As Americans prepare to vote in the first midterms since prediction markets broke into the mainstream, the question has taken on new significance. The founders of Polymarket and Kalshi evangelise market efficiency as a kind of secular faith. They promise a more accurate way to forecast the future, one that could revolutionize how we anticipate events.
Why Prediction Markets Missed the Brazil Election
The Brazil miss highlights several challenges that prediction markets face. First, markets can be swayed by large traders or biased participants. If a few wealthy individuals bet heavily on one outcome, they can distort prices. Second, markets may not fully incorporate late-breaking news, such as the supreme court’s decision to extend voting hours, which could have shifted sentiment. Third, the “wisdom of crowds” assumes that traders are independent and rational, but in reality, they may be influenced by herd behavior or misinformation.
Additionally, prediction markets often suffer from low liquidity in less popular events, leading to wider spreads and less accurate prices. In the Brazil case, the market may have been overconfident in Bolsonaro’s chances due to a lack of diverse participation or overreliance on polls that showed a tie. The result was a significant divergence from the actual outcome.

How Prediction Markets Work and Their Track Record
Prediction markets like Polymarket and Kalshi allow users to buy and sell shares in the outcome of future events. Prices reflect the collective probability assigned by traders. For example, a share trading at $0.80 implies an 80% chance of the event occurring. Proponents argue that these markets are more accurate than polls because they incentivize participants to be honest and informed, as they have money at stake.
Historically, prediction markets have had a mixed record. They correctly predicted the 2020 US presidential election outcome, but they also missed on Brexit and the 2016 US election. The Brazil miss is a reminder that no forecasting method is infallible. However, the market’s response to the miss will be telling: did traders learn from their mistake, or will they double down on their models?
What the US Midterms Mean for Prediction Markets
The US midterms will be a crucial test for prediction markets. With control of Congress at stake, these markets will be closely watched to see if they can accurately forecast the results. If they perform well, it could boost their credibility and lead to wider adoption. If they miss again, it could undermine trust and invite regulatory scrutiny.
The midterms also come as prediction markets are gaining mainstream attention. Platforms like Kalshi have received regulatory approval to offer event contracts, and Polymarket has seen record volumes. The outcome of the midterms could influence how regulators view these platforms and whether they are allowed to expand further.
Key Factors That Affect Prediction Market Accuracy
- Liquidity: Markets with higher trading volumes tend to be more accurate because prices reflect a broader range of information.
- Participant diversity: A mix of informed and uninformed traders can lead to better price discovery, but too many uninformed traders can distort prices.
- Information efficiency: Markets may be slow to incorporate new information, especially if it breaks outside of trading hours.
- Manipulation risk: Large traders can move prices, particularly in low-liquidity markets.
- Event complexity: Simpler events (e.g., “Will X happen?”) are easier to forecast than complex ones with many variables.
Prediction Markets vs. Traditional Polling: A Comparison
| Aspect | Prediction Markets | Traditional Polls |
|---|---|---|
| Accuracy | Generally good, but can miss due to biases | Subject to sampling errors and nonresponse bias |
| Speed | React quickly to news | Take time to field and analyze |
| Incentives | Traders have money at stake, incentivizing accuracy | Respondents have no stake in accuracy |
| Transparency | Prices are public and real-time | Methodology may be opaque |
| Cost | Free to view, but trading requires capital | Expensive to conduct |
While prediction markets have advantages, they are not a panacea. The Brazil miss shows that they can be wrong, sometimes spectacularly. Traders should use them as one of many tools, not as a definitive oracle.
What to Watch in the US Midterms
As the midterms approach, keep an eye on market prices for key races. Look for discrepancies between market odds and polling averages. If markets consistently diverge from polls, it may signal that traders have information that polls miss, or that markets are being manipulated. Also, watch for regulatory developments: the CFTC has been scrutinizing event contracts, and the midterms could accelerate or slow down that process.
For those interested in how prediction markets are evolving, the surge in climate-related betting offers a glimpse into the growing diversity of these platforms. Climate prediction markets have seen a 500% surge in weather bets, indicating that traders are finding new applications beyond elections. This expansion could help improve liquidity and accuracy overall.
The threat of betting-related corruption in sports is another area where prediction markets are making headlines. Prediction markets betting threat to Australian sport exposed shows how these platforms can intersect with integrity concerns. As they grow, regulators will need to address these risks.
Whether prediction markets can truly replace traditional pundits is still up for debate. Are prediction markets really the new political pundits? This question is particularly relevant as the US midterms approach, with many turning to markets for real-time forecasts.
The UK is also watching the US boom closely, with speculation about whether it will replicate the success. Will the UK replicate the US prediction market boom? The answer could depend on regulatory clarity and market adoption.
As prediction markets become more mainstream, they are being called America’s new national pastime, but with risks. Prediction markets: America’s new national pastime and the risks explores how this phenomenon is shaping financial behavior and what it means for the average investor.
Climate betting markets are also being used to forecast environmental outcomes. Can prediction odds forecast our planet? This innovative use case demonstrates the versatility of these platforms beyond politics.
Finally, the possibility of a UK boom is gaining traction. Prediction markets could catch fire in the UK, replicating the US boom, as regulatory attitudes soften and demand for event contracts grows.
FAQ
Are prediction markets more accurate than polls?
Prediction markets can be more accurate than polls because they aggregate diverse opinions and incentivize accuracy with real money. However, they are not infallible, as the Brazil election showed. Polls and markets each have strengths and weaknesses, so it’s best to use both.
Why did Polymarket get the Brazil election wrong?
Polymarket priced a Bolsonaro victory at around 80%, but Lula won. The miss may be due to overconfidence, low liquidity, or failure to incorporate late-breaking news like extended voting hours. It highlights that markets can be swayed by biases and herd behavior.
How will the US midterms affect prediction markets?
The midterms will be a major test of prediction market accuracy. A strong performance could boost credibility and adoption, while a miss could invite regulatory scrutiny. The outcome may influence how platforms like Kalshi and Polymarket are regulated.
Are prediction markets regulated?
In the US, the Commodity Futures Trading Commission (CFTC) regulates prediction markets that offer event contracts. Platforms must comply with CFTC rules, which include ensuring market integrity and protecting customers. The regulatory landscape is still evolving.