El Corte Inglés has launched its famous "Ahórrate el IVA" (VAT-free) campaign, offering shoppers the chance to save on a wide range of tech products. The sale started online and in-app last night and opens in stores today, running until Sunday, May 24. This is a prime opportunity to upgrade your devices while skipping the 21% VAT.
What Is the "Ahórrate el IVA" Campaign?
"Ahórrate el IVA" is one of El Corte Inglés's most anticipated promotions, effectively removing the 21% value-added tax from eligible items. It's a straightforward discount that can translate into significant savings, especially on big-ticket electronics.
The campaign covers a broad selection of products, but tech gadgets are often the highlight. Whether you need a new smartphone, a cutting-edge TV, or a tablet, this sale makes high-end models more accessible.

Top Tech Deals to Grab Before Sunday
Among the standout offers is the Google Pixel 10 Pro XL (16GB + 256GB, unlocked). Priced at €928, down from €1,299, it's a flagship phone with top-tier camera capabilities and pure Android experience.

For home entertainment enthusiasts, the Samsung TQ77S93F 77-inch OLED TV is a showstopper. At €1,799 (51% off), it delivers deep blacks, AI-powered processing, Pantone-certified color, and HDMI 2.1 ports for next-gen gaming consoles like PS5 and Xbox Series X. The longer history behind the story is traced in MediaMarkt VAT-Free Day: Smart TVs from €98 and LG OLED at €760. More on the surrounding debate is collected in Best Early Black Friday Tech Deals on Phones, TVs and Headphones.

Tablets and other devices are also part of the promotion, so it's worth browsing the full catalog to find your perfect match. The background to this story is set out in El Corte Inglés VAT Sale: Top Tech Deals on May 23. A related thread runs through AliExpress 11.11 Sale: Save Up to €120 on Phones, Tablets. Earlier coverage in Top Tech and Entertainment Deals at El Corte Inglés and MediaMarkt shows how the argument developed.

Why These Deals Matter
VAT-free sales are rare and time-sensitive. The 21% saving can mean hundreds of euros off, making premium tech more affordable. For instance, the Pixel 10 Pro XL sees a €371 discount, while the Samsung OLED TV drops by a massive €1,871. A closer look at the same subject appears in El Corte Inglés VAT Sale: LG, Samsung, Sony TVs from €495. Anyone following the wider picture can start with MediaMarkt Tech Deals: Top Discounts on TVs, Phones and Audio. The same theme surfaces in El Corte Inglés VAT Sale Hits Outlet With Samsung, Apple Deals, which takes a different angle.
These prices are among the lowest you'll find this season, and they're only available until Sunday. If you've been eyeing an upgrade, now is the time to act. Context on how this played out before sits in El Corte Inglés Tech Deals: Top Discounts on September 26. A companion piece, El Corte Inglés Outlet: LG, Samsung, Sony OLED & MiniLED TV Deals, approaches the same subject from another angle.
Key Takeaways
- El Corte Inglés's "Ahórrate el IVA" sale runs until Sunday, May 24.
- Save 21% VAT on a wide range of tech products, including smartphones, TVs, and tablets.
- Top picks: Google Pixel 10 Pro XL at €928 (was €1,299) and Samsung 77" OLED TV at €1,799 (51% off).
- Deals are available online, in-app, and in stores.
- Act fast—prices revert after the weekend.
Comparison of Featured Deals
| Product | Original Price | Sale Price | Discount |
|---|---|---|---|
| Google Pixel 10 Pro XL (16GB+256GB) | €1,299 | €928 | €371 (29%) |
| Samsung TQ77S93F 77" OLED TV | ~€3,670 | €1,799 | 51% |
FAQ
When does the "Ahórrate el IVA" sale end?
The sale runs until Sunday, May 24. Online and app sales started last night, while in-store sales begin today.
What products are included in the sale?
A wide range of tech products are included, such as smartphones, OLED TVs, tablets, and more. The discount effectively removes the 21% VAT.
Can I combine this discount with other promotions?
Typically, the VAT-free discount cannot be combined with other offers. Check the terms and conditions for each product.
Is the Google Pixel 10 Pro XL worth it at this price?
Yes, at €928, it's a great deal for a flagship phone with 16GB RAM and 256GB storage. It offers excellent camera performance and timely updates.
If you're looking to upgrade your home entertainment setup, this Samsung OLED TV deal is hard to beat. For more details on similar offers, check out our business deals section.