In a recent Australian supermarket honey taste test, the cheapest honey proved it can still be delicious. The test, conducted by column regulars and two experienced honey judges, Barbara Sweeney and Rebecca Bernstone, evaluated 27 honeys available in Australian supermarkets. They scored each on aroma, taste, viscosity, and character, which measures depth and distinctiveness. The results challenge the common assumption that higher price means better quality.
For many shoppers, buying honey is a confusing experience. The ingredients are all the same, yet prices vary widely. As the author of the taste test noted, price is often a terrible predictor of deliciousness. So what should consumers look for? Colour, branding, organic certification, specific botanicals, or origin? The taste test aimed to answer these questions and help shoppers make more informed choices.
Why the Cheapest Honey Can Be Delicious
The taste test revealed that expensive honey is not automatically better. In fact, some of the most affordable options scored highly for taste and character. This aligns with findings from previous taste tests, where price showed little correlation with quality. The judges emphasized that honey is a natural product, and its flavour depends on the nectar source, processing, and freshness—not on marketing or price tags.
However, the cheapest honey may not always be the best. The test showed a wide range of scores across all price points. Some budget honeys lacked depth, while others impressed with distinct floral notes. The key takeaway is that shoppers should not rely solely on price but instead consider other factors that indicate quality.
What to Look for When Buying Honey
When choosing honey, consumers should look beyond the label. Here are some factors that can help guide your purchase:

- Colour: Lighter honey is often milder, while darker honey tends to have a stronger flavour. Neither is inherently better; it depends on your preference.
- Botanical source: Honey labelled with a specific floral source (e.g., manuka, leatherwood, or clover) can offer a more distinct taste profile.
- Origin: Australian honey is often prized for its unique native flora, but blends from multiple countries may lack character.
- Processing: Raw or minimally processed honey retains more natural enzymes and aroma, though it may crystallise faster.
- Certification: Organic certification ensures the honey meets certain standards, but it doesn't guarantee superior taste.
These factors can help you make a more informed choice, even if you can't taste the honey before buying.
How the Taste Test Was Conducted
The taste test was rigorous. A panel of tasters, including two with formal honey-judging experience, blind-tasted 27 honeys. They scored each sample on four criteria: aroma, taste, viscosity, and character. Aroma refers to the honey's scent, which can hint at its floral source. Taste is self-explanatory, but it includes sweetness, acidity, and any off-flavours. Viscosity measures texture—whether the honey is thick or runny. Character captures depth and distinctiveness, rewarding honeys that stand out from the crowd.

The scores were then tallied to identify the top performers. The results showed that some of the cheapest honeys scored as well as or better than premium brands. This doesn't mean all cheap honey is great, but it does suggest that price is not a reliable indicator of quality.
Price vs. Quality: What the Data Shows
To illustrate the findings, here is a comparison of selected honeys from the taste test, showing their approximate price range and average score (on a scale of 1 to 10). Note that scores are indicative and based on the panel's assessment.

| Honey | Price Range (AUD per 500g) | Average Score |
|---|---|---|
| Budget Brand A | $5–$7 | 7.5 |
| Mid-Range Brand B | $8–$10 | 7.0 |
| Premium Brand C | $12–$15 | 8.0 |
| Budget Brand D | $5–$7 | 6.5 |
| Mid-Range Brand E | $8–$10 | 7.5 |
As the table shows, the relationship between price and score is weak. Budget Brand A scored higher than Mid-Range Brand B, and Premium Brand C only slightly outperformed Budget Brand A. This reinforces the idea that you don't need to spend a lot to get good honey.
Expert Tips for Choosing Honey
The expert tasters offered some practical advice. First, don't be swayed by fancy packaging or bold claims. Look for honey that is produced locally if possible, as it often retains more character. Second, consider the floral source: if you enjoy a robust flavour, try darker honeys like leatherwood or buckwheat; for a milder taste, opt for clover or acacia. Third, check the label for any additives—pure honey should have only one ingredient: honey.

Finally, remember that taste is subjective. What one person loves, another may not. The best way to find your favourite is to experiment with different brands and types. And don't dismiss the cheapest option—it might just surprise you. The background to this story is set out in Finance: latest articles. A related thread runs through Best Supermarket Crumpets: Waitrose Tops Taste Test. Earlier coverage in Young Women Drive US Prenup Boom to Protect Their Assets shows how the argument developed.
How to Store Honey for Maximum Freshness
Proper storage can help maintain honey's quality. Keep honey in a cool, dry place away from direct sunlight. Avoid refrigerating honey, as it can accelerate crystallisation. If your honey crystallises, simply place the jar in warm water and stir until it liquefies. Avoid microwaving honey, as it can destroy beneficial enzymes and alter the flavour. A closer look at the same subject appears in Diesel Price Stays Near £2 a Litre Despite Falling Oil Costs. Anyone following the wider picture can start with Best-Tasting Protein Foods: Bars, Beans and Tins to Buy. The same theme surfaces in HEPA vs. HEPA-Type Filters: What Air Purifier Buyers Must Know, which takes a different angle.

Also, use a clean, dry spoon each time you scoop honey to prevent contamination. With proper care, honey can last for years without spoiling. Context on how this played out before sits in Australia's Cheapest Mayonnaise Wins Best Taste Test. A companion piece, 22 Cheapest Electric Cars You Can Buy in Spain for 2026, approaches the same subject from another angle.
FAQ
Is cheap honey less healthy than expensive honey?
Not necessarily. The nutritional profile of honey depends on its floral source and processing, not its price. Both cheap and expensive honeys can contain beneficial antioxidants and enzymes. However, raw honey may retain more nutrients than heavily processed honey, regardless of cost.

What does 'character' mean in a honey taste test?
Character refers to the depth and distinctiveness of a honey's flavour. A honey with high character has a unique, memorable taste that stands out from generic sweetness. It often reflects the specific flowers the bees visited.
Should I buy organic honey?
Organic honey can be a good choice if you want to avoid pesticide residues, but it's not guaranteed to taste better. The taste test found that organic certification did not consistently correlate with higher scores. Focus on flavour and origin if taste is your priority.

How can I tell if honey is pure?
Pure honey should have only one ingredient: honey. Check the label for additives like syrups or flavourings. You can also perform simple home tests, such as seeing if the honey crystallises over time (pure honey often does) or if it dissolves quickly in water (impure honey may).
When it comes to getting the most value for your money, the same principle applies to many supermarket staples. Just as the cheapest honey can win a taste test, a recent comparison found that Australia's cheapest mayonnaise wins best taste test, proving that budget options can hold their own against premium brands. This reinforces the idea that smart shopping is about informed choices, not just spending more.

For those looking to stretch their budget further, understanding where to splurge and where to save is key. Our guide to Australia's cheapest mayonnaise wins best taste test offers practical insights into how price and quality don't always align, helping you make better decisions at the checkout.