When it comes to ready-made custard, supermarket shelves offer a surprising range from canned to fresh. A recent taste test of 10 custards revealed the best and worst buys, helping you decide which to pour over your dessert. The test analyzed aroma, texture, and taste, awarding extra points for minimal processing and free-range eggs, while deducting for palm oil, modified starches, and colourings.
What the Taste Test Looked For
The judge assessed each custard on aroma, texture, and taste, with a focus on natural ingredients. Extra points were given for minimal processing and the use of free-range eggs, while points were deducted for palm oil, modified maize starches, and colourings—additives often used to replace eggs' natural properties.
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This approach highlights the importance of reading labels. Many budget custards rely on additives to mimic the richness of eggs, but the best products use simple, quality ingredients.
The Best Supermarket Custards
The top overall custard was Waitrose No 1 Madagascan vanilla custard, described as "outrageously good" with a medium-thick texture and seductive sweetness. It uses West Country milk and cream, thickened with tapioca starch and free-range eggs.
For bargain hunters, M&S Collection Madagascan vanilla luxury custard impressed as the best value option. Despite its lower price, it delivered on flavor and texture, proving you don't have to spend a lot for quality.
Top Picks at a Glance
| Product | Price | Key Features | Rating |
|---|---|---|---|
| Waitrose No 1 Madagascan vanilla custard | £2.52 for 500g | West Country milk and cream, free-range eggs, tapioca starch | ★★★★☆ |
| M&S Collection Madagascan vanilla luxury custard | £3 for 500g | Luxury custard, Madagascan vanilla | Best bargain |
What to Watch Out For
The test also identified custards that fell short, often due to excessive additives or artificial flavors. Some long-life cartons provoked nostalgia but lacked the richness of fresh custard.
Key takeaways for shoppers:
- Check the label for eggs and cream rather than starches and palm oil.
- Fresh custard from the chiller section generally tastes more authentic.
- Free-range eggs are a marker of quality.
- Don't assume price equals quality—the best bargain scored highly.
- Long-life cartons are convenient but may contain more additives.
Why This Matters for Your Wallet and Health
Choosing a good custard isn't just about taste; it's about getting value for money and avoiding unnecessary additives. The taste test shows that some supermarkets offer excellent quality at reasonable prices, while others cut corners with cheap ingredients.
For those watching their budget, the M&S custard proves that luxury doesn't have to be expensive. Meanwhile, the Waitrose option justifies its slightly higher price with superior ingredients.
How to Enjoy Custard
Custard is a versatile dessert companion, perfect with pies, crumbles, and fruit. The best custards can even be enjoyed on their own, straight from the tub. When serving, consider warming it gently to enhance the vanilla aroma.
If you're planning a dessert spread, you might also want to consider other supermarket staples. For instance, our best supermarket lemon cheesecake: top picks and worst buys offers a complementary sweet treat. And if you're making burgers, don't miss our best supermarket brioche burger buns: tasted and rated to elevate your meal.
For a savory twist, consider adding a dollop of custard to your breakfast. Our best supermarket sliced wholemeal bread: top picks and worst buys can help you choose the perfect base. And if you're looking for a umami boost, our best supermarket miso: taste test reveals top picks and worst buys is a must-read.
When it comes to condiments, our supermarket ketchup tested: best and worst brands for kids provides useful insights. And for a salty snack, our best supermarket anchovies: tasted and rated for 2025 might surprise you.
Finally, if you're indulging in ice cream, our best supermarket chocolate ice cream: tasted and rated is the perfect companion to custard.
FAQ
What is the best supermarket custard?
According to the taste test, Waitrose No 1 Madagascan vanilla custard was the best overall, praised for its texture and flavor. M&S Collection Madagascan vanilla luxury custard was the best bargain.
Are fresh custards better than canned?
Fresh custards from the chiller section generally taste more authentic and contain fewer additives. Canned and long-life cartons are convenient but may include modified starches and palm oil.
What should I look for on the label?
Look for custards made with milk, cream, and eggs, and avoid those with palm oil, modified maize starches, and artificial colourings. Free-range eggs are a sign of quality.
Is expensive custard always better?
Not necessarily. The M&S custard was a bargain that scored highly, proving that price doesn't always reflect quality. Always check the ingredients and taste preferences.
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