Apple puts its products through a lot of testing during their development process. The company tests at least 10,000 iPhones before release.
However, it is not often that Apple allows external partners to enter its laboratories. The company invited some of its WWDC 2025 attendees to visit one of them to get a first-hand look at the conditions it expects its devices to survive. More specifically, Counterpoint this year provided a more detailed description of what the company's iPhone tests entail. These tests focus on four categories: Environmental, Water, Impact and Vibration.
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In the environmental field the tests aim to replicate the climate challenges faced by devices used in 175 countries around the world. These tests are further modified to take into account some of the device usage data that Apple has access to.
In the water sector, protection against water and dust is measured by IP ratings, standards set with specific criteria for each. Apple's water tests start gently and then intensify. The IPX chamber test begins with a basic test to simulate rain and basic water ingress, followed by more demanding water pressure simulations. IP ratings are only for dust and water, but Apple's tests include other common liquid hazards, including soft drinks, juices, sunscreen and perfume.
In drop testing Apple aims to replicate the huge variety of drop hazards during its testing. To approximate real scenarios, Apple has developed a robot that drops devices at different angles and even on different surfaces. Every drop is also analyzed through an application that Apple engineers have access to.
Finally in the field of vibrations, the number of variables involved is huge, so Apple's tests aim to expose devices to a wide range of frequencies. These frequencies are simulated through a vibration matrix to create different vibration environments.
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