Supermarket ketchup is a staple in many households, and our taste test reveals the best and worst options for kids. We tested a range of brands to find the perfect balance of sweetness, tang, and tomato flavor. From budget-friendly bottles to premium picks, every product was evaluated on taste, texture, and ingredient transparency.
How We Tested
Our panel of tasters, including kids and adults, sampled each ketchup straight from the spoon and with classic chips. We analyzed tomato content, sugar levels, and overall flavor profile. Tomato content varied greatly, with the most tomato-heavy products containing almost twice as much fruit as the least. We noted whether products used raw tomato or puree, and if they relied on modified maize starch as a thickener.
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The Best Supermarket Ketchup
Rubies in the Rubble Ketchup but Gooder took the top spot with a high fruit content of 242g per 100g, including surplus pears and apples. This adds natural sweetness and a fruity depth layered with spice. At £3 for 485g, it's a premium option but delivers a complex, umami-rich taste that appeals to both kids and adults. It contains 20% total sugars and the preservative potassium sorbate.
The Best Bargain Ketchup
For budget-conscious families, Bramwells Original tomato ketchup from Aldi is a standout at just 89p for 550g (16p/100g). It's a thin, smooth puree with a classic, inoffensive flavor that kids love. While not as complex as the premium option, it performs admirably for the price and is a reliable everyday choice.
Comparison Table
| Brand | Price | Tomato Content | Sugar | Rating |
|---|---|---|---|---|
| Rubies in the Rubble | £3.00 / 485g | 242g per 100g | 20% | ★★★★☆ |
| Bramwells (Aldi) | £0.89 / 550g | Not specified | Not specified | ★★★☆☆ |
Key Takeaways
- Higher tomato content often correlates with richer flavor, but not always with price.
- Some budget ketchups use modified maize starch to thicken, which may affect texture.
- Check the label for tomato puree percentage – above 50% is considered high.
- All tested ketchups performed well with chips, even if not ideal for spoon-eating.
FAQ
What is the best supermarket ketchup for kids?
Rubies in the Rubble Ketchup but Gooder is our top pick for its high fruit content and balanced sweetness, though it's pricier. For a budget option, Bramwells from Aldi is a solid choice.
Is supermarket ketchup healthy for children?
Ketchup is high in sugar, so it should be consumed in moderation. Look for brands with higher tomato content and lower added sugars, and check the label for preservatives.
How can I choose a good ketchup?
Check the tomato puree percentage – above 50% is high. Avoid products with modified maize starch if you prefer a cleaner ingredient list. Taste test with your family to find the right balance of sweet and tangy.
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