MoMA's new exhibition 'It's Alive!' explores a century of animation, from early cartoon characters to avant-garde masterpieces. This comprehensive show highlights how animation evolved from simple entertainment to a profound artistic medium.
The Evolution of Animation at MoMA
Curated by Ron Magliozzi, 'It's Alive!' traces animation's journey from prewar classics like Gertie the Dinosaur and Felix the Cat to postwar experimental works. The exhibition is divided into two galleries: a black-and-white section for early characters and a vibrant color gallery for postwar innovations.
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According to Magliozzi, the turning point came in 1946 when John Hubley published his manifesto 'Animation Warrants a New Language,' urging creators to move beyond 'pigs and bunnies' and embrace deeper social and artistic themes.
Key Highlights of the Exhibition
- Prewar classics including Felix the Cat and Raggedy Ann & Andy
- Postwar experimental films that pushed boundaries
- Interactive installations that engage visitors
- Rare archival footage from animation pioneers
Why This Exhibition Matters
Animation is often dismissed as children's entertainment, but MoMA's show demonstrates its artistic significance. The medium has been used to address political issues, explore abstract concepts, and create visually stunning experiences.
Magliozzi noted that even the museum's guards were drawn to the installation, a sign that the content resonates with diverse audiences. 'When the guards stop by to see what you're doing, you know you're on the right track,' he said.
Comparison: Early vs. Postwar Animation
| Era | Style | Examples |
|---|---|---|
| Prewar (1900-1945) | Character-driven, comedic | Felix the Cat, Gertie the Dinosaur |
| Postwar (1946-2000) | Artistic, experimental | John Hubley films, MTV-era animations |
John Hubley's Lasting Influence
Hubley's manifesto inspired a generation of animators to explore personal expression. His work on Franklin Roosevelt's 1944 campaign film showed how animation could engage with politics, paving the way for socially conscious animation.
The exhibition includes several of Hubley's films, demonstrating his impact on both American and global animation.
Visiting 'It's Alive!'
The exhibition is now open at MoMA in New York. Visitors can expect a diverse range of works, from familiar favorites to obscure gems. The color gallery is particularly striking, featuring animations that challenge traditional storytelling.
Whether you're a casual fan or a serious art enthusiast, 'It's Alive!' offers a fresh perspective on a medium that continues to evolve.
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