South Asian mobilization in Texas is surging as rightwing racism targets candidates like Pooja Sethi, who is running for the Texas House of Representatives. Sethi, if elected, would become the first Asian Democratic woman and South Asian woman in the Texas legislature. But her campaign has been met with a wave of hate, including a viral post from a Turning Point USA influencer that mocked her campaign banner and sparked vile responses.
The incident is part of a broader spike in anti-South Asian hate since Trump took office, according to the Center for the Study of Organized Hate. In Texas, South Asian communities are organizing in response, determined to push back against racism and increase political representation.
The Viral Hate Post That Shocked a Campaign
Last winter, while canvassing, Sethi received a text from a staff member about a post on X by Savanah Hernandez, a Trump supporter known for targeting immigrants. Hernandez posted a photo of Sethi's campaign banner with the caption "Welcome to politics in Texas." The post went viral, and the responses were so vile that Sethi said she had to go home to be with her son because she was scared.
The far right even turned her name into a racist slogan: "Don't Pooja my Texas." Sethi, speaking at a private community listening session on anti-South Asian hate in Austin, said she didn't run to combat anti-Indian hate. "I didn't know that this was going to be a thing," she told the room of about 50 South Asians.
Rising Hate Crimes Against South Asians
Across the country, anti-South Asian hate has spiked since Trump took office. According to the Center for the Study of Organized Hate, there has been a significant increase in hate crimes and bias incidents targeting South Asians. This includes vandalism, verbal harassment, and physical attacks.

In Texas, the climate has become particularly hostile. The viral post against Sethi is just one example of how racism is being weaponized against South Asian candidates. But instead of silencing the community, it has sparked mobilization.
South Asian Community Mobilizes in Response
The listening session in Austin, hosted by Indian American Impact, a nonpartisan group that supports South Asian candidates and voter engagement, included Washington congresswoman Pramila Jayapal. The event aimed to address the rise in hate and strategize ways to combat it.
South Asian leaders are urging community members to stay engaged and vote. They see the attacks as a call to action. "We are not going to be intimidated," said one community organizer. "We will show up, we will vote, and we will run for office."
Political Representation as a Counter to Hate
Sethi's campaign is part of a larger trend of South Asians seeking office in Texas and across the country. If elected, she would break barriers. But the road is not easy. The hate she has faced is a stark reminder of the challenges minority candidates encounter.
Despite the vitriol, Sethi remains focused on her platform, which includes healthcare, education, and economic opportunity. She believes that representation matters and that her candidacy can inspire others. The background to this story is set out in Black and South Asian Music Events Cost London £141m Yearly. A related thread runs through South Asian Mangoes in Australia Unite Rivals with Sweet.
What This Means for the 2024 Elections
The mobilization of South Asian voters could have significant implications for the 2024 elections, particularly in swing states like Texas. South Asians are one of the fastest-growing demographic groups in the country, and their political power is increasing. Earlier coverage in South Asian Mangoes in Australia: Sweet Memories Unite Rivals shows how the argument developed. A closer look at the same subject appears in South Asian Mangoes in Australia: Sweet Nostalgia Unites Rivals.
Democrats are hoping to harness this energy, while Republicans risk alienating a growing electorate with racist rhetoric. The backlash against the hate speech directed at Sethi suggests that such attacks may backfire. Anyone following the wider picture can start with Rightwing Economic Myths Could Derail Burnham's Project.
FAQ
Who is Pooja Sethi?
Pooja Sethi is a Democratic candidate for the Texas House of Representatives. If elected, she would become the first Asian Democratic woman and South Asian woman in the Texas legislature.
What was the racist slogan used against Sethi?
The far right turned her name into a racist slogan: "Don't Pooja my Texas." This was part of a viral hate campaign against her candidacy.
How has the South Asian community responded to the hate?
The South Asian community has mobilized, holding listening sessions and urging voter engagement. Groups like Indian American Impact are supporting candidates and pushing back against racism.
Why does this matter for the 2024 elections?
South Asians are a fast-growing demographic, and their mobilization could impact swing states like Texas. The racist attacks may backfire by energizing South Asian voters and allies.
The hate directed at Sethi is part of a pattern of rightwing attacks that often fail to achieve their goals. In fact, such campaigns can galvanize communities and lead to greater political participation. As we've seen with woke box office success, rightwing hate campaigns often fail to suppress progressive voices.
Similarly, box office success despite rightwing hate campaigns demonstrates that audiences reject such tactics. The same dynamic may apply in politics, where voters are turned off by racism and extremism.
In fact, the evidence suggests that going woke can be profitable, as rightwing hate doesn't hurt box office returns. By analogy, candidates who stand up to hate may actually gain support. Sethi's experience is a test case: will the hate she faces mobilize or intimidate? Early signs point to mobilization.
The South Asian community in Texas is not backing down. They are organizing, voting, and running for office. As Sethi said, "I didn't run to combat hate, but if that's what it takes, I'm ready." The 2024 elections will show whether hate or hope wins.