Apple's foldable iPhone is no longer a distant rumor; the company reportedly has three generations planned through 2028, signaling a long-term commitment to the category. This strategic move comes after years of watching competitors like Samsung iterate on foldable designs since 2019. With the first model expected as soon as this September, Apple is poised to make a significant entrance into the foldable market.
Why Apple Is Entering the Foldable Market Now
The foldable phone market has matured significantly since the early days of the Samsung Galaxy Fold. Early devices were plagued with durability issues and high prices, but successive generations have refined the form factor. Apple has been observing from the sidelines, waiting for the technology to stabilize and for consumer interest to solidify. Now, with foldables gaining traction, Apple sees an opportunity to launch a product that meets its quality standards.
Moreover, Apple's entry could legitimize the category further, attracting developers and consumers who have been hesitant. The company's track record of entering markets late but with polished products (think smartwatches and wireless earbuds) suggests it aims to do the same with foldables.

What to Expect from the First Foldable iPhone
Rumors suggest the first model might be called the iPhone Ultra, a name that aligns with Apple's naming conventions and avoids the more generic "Fold" term used by competitors. The device is expected to feature a 5.5-inch exterior display and a 7.8-inch interior display when unfolded. This dual-screen approach would allow for a compact phone that expands into a small tablet.

Apple is reportedly leveraging lessons from the iPhone Air to achieve an ultra-thin design. Additionally, the company may bring back Touch ID via a side button instead of Face ID, which would be a notable shift. These details, while unconfirmed, paint a picture of a device that balances innovation with practicality.
Rumored Specifications at a Glance
| Feature | Rumored Specification |
|---|---|
| Name | iPhone Ultra (unconfirmed) |
| Exterior Display | 5.5 inches |
| Interior Display | 7.8 inches |
| Design | Ultra-thin, inspired by iPhone Air |
| Biometrics | Touch ID (side button) instead of Face ID |
| Expected Launch | September (year unspecified) |
The Roadmap: Three Generations by 2028
According to reports, Apple plans to release three foldable iPhone generations between now and 2028. This aggressive roadmap indicates confidence in the product line and a desire to quickly iterate and improve. The second and third generations are already in development, which is typical for Apple's long-term planning.
This strategy allows Apple to stay ahead of competitors and address any issues that arise with the first model. It also gives consumers a clear upgrade path, encouraging adoption.
How This Affects Consumers and the Market
For consumers, Apple's entry means more choices and potentially better foldable devices as competition intensifies. Apple's focus on quality and user experience could push the entire industry to innovate further. For the market, a successful foldable iPhone could accelerate the shift from traditional smartphones to foldable form factors.
However, challenges remain. Foldables are still expensive, and durability concerns persist. Apple will need to address these to win over mainstream users. The background to this story is set out in 2026: Best Android Foldable Phones Yet, But What Comes After iPhone Duo. A related thread runs through Apple iPhone Foldable Finally Arrives After Waiting for Rivals. Earlier coverage in Apple Foldable iPhone Price: $2,199 to Nearly $3,000 shows how the argument developed.
Key Takeaways
- Apple is reportedly planning three foldable iPhone generations through 2028.
- The first model may be called iPhone Ultra and could launch as soon as this September.
- Rumored specs include a 5.5-inch exterior display and a 7.8-inch interior display.
- Apple may reintroduce Touch ID and focus on an ultra-thin design.
- The move could accelerate foldable adoption and increase competition.
What to Watch Next
As with any Apple rumor, nothing is official until the company announces it. The September keynote is the most likely venue for a reveal, but Apple could surprise us. Keep an eye on supply chain reports and patent filings for clues about the foldable iPhone's features. A closer look at the same subject appears in Xiaomi 18 Fold Passport Design Takes Aim at iPhone Ultra. Anyone following the wider picture can start with Apple September 9 Keynote: Foldable iPhone and New CEO Debut. The same theme surfaces in iPhone Duo Foldable Software: Apple's Real Advantage, which takes a different angle.
In the meantime, consider how a foldable device might fit into your lifestyle. Would a larger screen for multitasking appeal to you? Are you willing to pay a premium for cutting-edge technology? These are the questions Apple hopes you'll answer with a purchase. Context on how this played out before sits in Best Foldable Phones 2026: Which One to Buy and Top Models. A companion piece, Apple iPhone Duo Foldable: Price, Specs and Release Date, approaches the same subject from another angle.