15 Best New Luxury Watch Brands To Know

In the realm of luxury timepieces, certain names have long been synonymous with timeless elegance.

Yet, a recent surge of watchmakers has brought fresh perspectives and innovative designs to the forefront.

These emerging brands are swiftly capturing the attention of watch aficionados worldwide. In this article, we'll acquaint you with some of the top luxury watchmakers making waves in the industry. They are the new luxury watch brands you'll want to keep an eye on.

What are the Best New Luxury Watch Brands ?

1. Laurent Ferrier

Laurent Ferrier Square Micro Rotor Evergreen watch

Laurent Ferrier is a relatively new independent luxury watch brand. Founded in 2009 by Laurent Ferrier himself, the firm has quickly made a name for itself in the industry. With a background in traditional watchmaking, Ferrier's designs are deeply rooted in horological history and techniques. The brand's watches are characterized by their timeless elegance, understated sophistication, and attention to detail.

One of Laurent Ferrier's most popular models is the Galet Classic Tourbillon Double Spiral below. This limited-edition luxury watch features a tourbillon with two hairsprings, which improves accuracy and reliability.

The watch also has an elegant white grand feu enamel dial with classic Breguet numerals. The movement is hand-finished with Côtes de Genève decoration and chamfered bridges.

Laurent Ferrier Galet Classic Tourbillon Double Spiral watch

Overall, the Galet Classic Tourbillon Double Spiral is a stunning example of new luxury watch craftsmanship that combines traditional techniques with contemporary design elements. Another standout model from Laurent Ferrier is the Galet Annual Calendar School Piece.

This luxury watch features an annual calendar complication that only requires adjustment once per year on March 1st. The watch also has a unique "natural" escapement that requires less energy than traditional escapements, resulting in improved accuracy and power reserve.

The dial features Arabic numerals and railway-track minute markers, while the movement is finished with Côtes de Genève decoration and polished bevels. An excellent choice for those looking for a high-quality, remarkable luxury watch.

2. Czapek & Cie

The Czapek & Cie Antarctique Terre Adélie

Czapek & Cie is a new luxury watch brand from Switzerland that has been gaining popularity in recent years. The brand was founded in Geneva in 1845 by Franciszek Czapek, who was a pioneer in the watchmaking industry during the 19th century. It has since been revived by two watch enthusiasts, Xavier de Roquemaurel and Harry Guhl. The brand offers contemporary luxury watch designs with a touch of vintage inspiration that is sure to appeal to luxury watch collectors.

One of the standout features of Czapek & Cie watches is their unique design which incorporates a variety of materials including stainless steel cases, precious metals, enamel dials, and even meteorite fragments. This innovative approach to materials makes their watches stand out from the crowd and adds an extra level of exclusivity to their collections.

In addition to their beautiful designs, Czapek & Cie also offers impressive warranties on their timepieces. With its unique blend of traditional craftsmanship and modern innovation, it's no wonder that Czapek & Cie has become one of the most up-and-coming luxury watch brands today.

3. Ressence

The Ressence Type 3 watch

One of the most interesting new luxury watch brands to emerge in recent years is Ressence. Founded ib 2010 by Belgian industrial designer Benoît Mintiens, Ressence watches are unlike anything else on the market. These timepieces feature a unique dial design that displays the time using rotating discs that seem to float above the surface of the watch face.

What makes Ressence watches truly unique is their lack of hands. Instead, time is displayed using a series of rotating discs that are set in motion by a special module inside the watch.

This module is powered by magnets and requires no manual winding or adjustment, making Ressence watches incredibly accurate and reliable. In addition to their unique dial design, Ressence watches are also known for their use of high-quality materials like sapphire crystal and stainless steel.

Many models also feature leather straps with intricate stitching and other details that add to their luxury appeal. And despite all these premium features, Ressence watches remain relatively affordable compared to many other luxury brands, with prices starting at around $5,000 USD.

>> Also read: Guide to Buying a Genuine Diamond Watch

4. Bremont

Bremont Broadsword watch - Best New Luxury Watch Brands To Keep An Eye On (2023) - GRANDGOLDMAN.COM

Bremont Broadsword watch

Bremont is a British luxury watch brand that was founded in 2002 by brothers Nick and Giles English. The brand is inspired by aviation, engineering, and adventure. It has made a name for itself by producing high-quality watches designed and manufactured in England. Bremont has also received numerous awards in various fields, including Watch Pro ‘Watch Company Of The Year’ 2019 and HSBC Global Connections overall winner 2013.

Bremont's most iconic watches include the Bremont Broadsword, a contemporary 40mm field watch referencing the spirit of the British “Dirty Dozen” watches of the 1940s. The Bremont ALT1-C, a classic chronograph with a vintage-inspired design, is another remarkable creation of the brand. They also offers a range of other timepieces, including motorsport watches, Supermarine divers watches, and dress watches.

Bremont watches typically range in price from a few thousand dollars to tens of thousands of dollars, depending on the model and materials used. With their high-end watches under $10,000, the brand's commitment to quality and craftsmanship make Bremont's timepieces highly valued by collectors and enthusiasts alike. Bremont is also known for its dedication to timekeeping precision, durability, and functionality, and has become an official supplier to military units around the world.

5. Ming

The MING 29.01 Worldtimer

When it comes to new luxury watch brands gaining popularity, Ming is one brand that deserves attention. watches are designed with a focus on minimalism and clean lines, making them perfect for those who appreciate the understated elegance of a simple watch face. The brand was founded in 2017 by an independent designer, and since then has been making waves in the luxury watch market.

One of the standout features of Ming watches is their unique dial designs. They offer a range of different styles, from sleek black dials to vibrant blue and green hues.

Some of their watches also feature intricate patterns or textures on the dial, adding an extra layer of visual interest to the timepiece. Additionally, many Ming watches come with ceramic bezels which are highly scratch-resistant and durable, making them ideal for everyday wear.

>> Also read: Best Diamond Watches under $1'000

6. F.P. Journe

The F.P. Journe Chronometre Souverain watch in Rose Gold

FP Journe is a relatively new luxury watch brand, founded in 1999 by French watchmaker François-Paul Journe. The brand has quickly become a favorite among luxury watch enthusiasts and collectors due to its unique designs and innovative technology. One of the most notable aspects of F.P. Journe watches is their movement.

The brand produces its own in-house movements, which are known for their high precision and accuracy. In fact, F.P. Journe is one of the few luxury watch brands that creates its own movements entirely in-house, from start to finish.

Another notable feature of F.P. Journe watches is their distinctive design. The brand's timepieces are elegant and refined, with a contemporary twist that makes them stand out from other luxury watches on the market.

Whether you're looking for a classic dress watch or a sporty timepiece, F.P. Journe has something for everyone. And with new releases hitting the market regularly, there's always something exciting to look forward to from this innovative luxury watch brand.

7. H. Moser & Cie

H. Moser & Cie Endeavour Perpetual Calendar Hand-wound

Moser & Cie is a relatively new Swiss luxury watch brand, but it has already gained a reputation for producing some of the best new luxury watches in the industry. The brand was founded in 1828 by Heinrich Moser, who was known for his high-quality pocket watches. Today, H. Moser & Cie is run by a group of passionate watchmakers who are dedicated to preserving the brand's legacy while also pushing boundaries and experimenting with new designs.

One of the things that sets H. Moser & Cie apart from other luxury watch brands is its focus on classic design elements combined with modern technology and innovative materials. The brand's limited-edition luxury watches are highly sought after by collectors, and many of them feature unique dial designs inspired by traditional Swiss watchmaking techniques.

also uses high-end materials like titanium and rose gold to create stunning timepieces that are both elegant and durable. If you're looking for a new luxury watch with tourbillon or moon phase complications, H. Moser & Cie has you covered as well.

8. Grönefeld

The Grönefeld 1941 Remontoire for Only Watch 2019

Grönefeld is a Dutch watchmaking company founded in 2010 by the Dutch horological brothers, Tim and Bart Grönefeld. The company of Oldenzaal (Netherlands) has crafted some of the most intricate mechanical watches in the market, and has received several awards for its innovative designs.

The brand prides itself on combining traditional craftsmanship with modern technology, resulting in watches that are both aesthetically pleasing and precise. One of Grönefeld's most notable creations is the 1941 Remontoire, a limited edition watch that features an eight-second constant force mechanism, which ensures that the watch maintains consistent accuracy throughout its power reserve.

The movement of this watch is entirely handmade, and it takes more than six months to complete just one piece. Additionally, the 1941 Remontoire boasts a unique dial design inspired by vintage pocket watches, making it stand out from other luxury watches online.

With new luxury watch prices starting at $50,000, Grönefeld's timepieces are not for everyone but are sure to impress luxury watch collectors with their craftsmanship and innovation. also offers a range of GMT complications for those who travel frequently.

Its Parallax Tourbillon is equipped with an independent GMT hand that displays two different time zones simultaneously. This feature makes it ideal for those who need to keep track of multiple time zones while traveling without having to adjust their watches constantly.

With new luxury watch brands for sports enthusiasts popping up all over the market these days, Grönefeld sets itself apart through its unique combination of sportiness and sophistication. Whether you're going hiking or attending a formal event, Grönefeld's timepieces will add style and elegance to any outfit you wear them with.

>> Also read: Best Rolex Watches for Investment

9. Kari Voutilainen

Zenith & Kari Voutilainen Calibre 135 Observatoire Limited-Edition Watch, 2022

Kari Voutilainen is one of the most reputable watchmakers from Finland who has been captivating people with his exceptional watchmaking skills for over a decade now. Launched in 2002 and headquartered in Môtiers, Switzerland, his brand is relatively young. But it has quickly become one of the best new luxury watch brands in the industry.

Kari Voutilainen's unique signature style is what sets it apart from other luxury brands, which can only be described as a blend of tradition and modernity. One thing that makes Kari's watches stand out is their aesthetic appeal.

Each timepiece boasts an exquisite design that incorporates some of the finest materials such as gold and enamel into its construction. Additionally, Kari Voutilainen has incorporated a unique dial design on his watches - something that sets them apart from other high-end timepieces in the market.

In recent years, Kari has also introduced new luxury watch collections with sapphire crystals that provide an excellent view of their automatic movements. These collections are perfect for individuals who are not only looking to invest in quality watches and top watch winders, but also want to keep up with contemporary luxury watch designs.

10. De Bethune

De Bethune DB25 GMT Starry Varius Watch - Ref DB25VGTIS3

De Bethune is one of the most unique luxury watch brands that has caught the attention of many watch enthusiasts. They are known for their innovative designs and use of new luxury watch technology. One of their notable features is their signature moon-phase display, which they have incorporated into many of their timepieces.

Another feature that sets De Bethune apart from other new luxury watch brands is the use of sapphire crystals in their limited-edition luxury watches. They also offer new luxury watch releases with ceramic bezels, which adds to the watch's durability and aesthetic appeal.

The brand has gained a reputation for being an up-and-coming luxury watch brand that appeals to both men and women who are looking for something distinctively different in design. Additionally, De Bethune is one of the independent watch brands that prides itself on its craftsmanship and attention to detail.

The company's founder Michel Dawalibi has created a team that values innovation and creativity, leading to many new luxury watch innovations like the tourbillon mechanism found in some of their timepieces. Overall, De Bethune offers a fresh take on what it means to be a luxury brand in today's fast-changing luxury industry, making them one to keep an eye on when looking for your next timepiece investment.

11. Romain Gauthier

Romain Gauthier Logical One Watch in Rose Gold

Romain Gauthier is a relatively young brand founded in 2005. In just a few short years it has made its mark on the luxury watch world. Their watches are handmade in Switzerland and are known for their impressive craftsmanship and attention to detail. Each watch features unique design elements such as the sapphire crystal bridge and intricate guilloche patterns on the dial.

One of Romain Gauthier's most notable timepieces is the Logical One, which features a chain-and-fusee constant force system that ensures consistent power delivery to the escapement. This innovative mechanism was designed entirely in-house by Romain Gauthier and sets their watches apart from those of other luxury brands.

The Logical One also has an impressive power reserve of 46 hours and comes with either a leather or stainless steel strap option. While Romain Gauthier watches have higher price points than some other new luxury watch brands, they offer unique designs that make them worth the investment for collectors and enthusiasts alike.

12. Alpina

The Alpiner 4 Automatic GMT Business Timer

Alpina is one of the new luxury watch brands that have made a significant impact on the new luxury watch industry. The brand was founded in 1883 by Gottlieb Hauser, when he formed the Alpina Swiss Watchmakers Corporation (Alpina Union Horlogère), uniting independent Swiss watchmakers. Alpina has since then been dedicated to creating high-quality timepieces that cater to adventurers and outdoor enthusiasts.

One of Alpina's most notable collections is the Alpiner 4 collection, which features watches with stainless steel cases and leather straps. These watches are water-resistant up to 100 meters and are equipped with automatic movements.

Luxury watch enthusiasts will appreciate the attention to detail that goes into crafting an Alpina timepiece. The brand's watches come with sapphire crystals, which make them resistant to scratches and other forms of damage.

Additionally, Alpina offers its customers a two-year warranty for all their watches, giving them peace of mind knowing that they're investing in a quality product. If you're looking for unique luxury watch brands on a budget, Alpina should be at the top of your list as they offer affordable new luxury watch brands without sacrificing craftsmanship or quality.

>> Also read: Best Cartier Watches to Buy

13. Beauregard

Beauregard’s Lili Watch in Rose Gold

Beauregard is a new luxury watch brand created in 2014 by Alexandre Beauregard, a Canadian creative. Their watches are inspired by the Art Deco movement of the 1920s, and they use bold shapes and colors to create a distinct aesthetic.

While Beauregard is a relatively new brand, they have already gained popularity among collectors who appreciate their attention to detail and commitment to craftsmanship. Their watches are made in Switzerland using only the finest materials, and each piece is carefully inspected to ensure that it meets their exacting standards.

As a result, Beauregard watches have excellent resale value and are highly sought after by those in the know. If you're looking for a new luxury diamond watch brand for women with unique designs and impeccable craftsmanship, then you can't go wrong with Beauregard.

Their watches are perfect for collectors who want something truly special in their collection, as well as ladies who simply appreciate beautiful timepieces. You can find Beauregard watches online or at select retailers around the world, so be sure to check them out if you're interested in adding one to your collection.

14. Bell & Ross

Bell & Ross BR 03-92 Ceramic Watch

Bell & Ross is a French luxury watch brand that was founded in 1992. The brand is known for creating watches with a unique blend of vintage and modern designs.

They also manufacture watches with Swiss movements and high-quality materials such as titanium, ceramic, and stainless steel. One of the most popular collections from Bell & Ross is the BR 03 collection.

These watches have square dials and sturdy straps, which give them a unique and modern look. The dials are also inspired by aviation instruments, which gives them a classic line that will never go out of style.

Another popular collection from Bell & Ross is the Vintage collection. These watches have a more classic look, but they still have modern features such as sapphire crystal glass and water resistance up to 100 meters.

In addition to their regular collections, Bell & Ross also offers limited edition watches for luxury watch enthusiasts who want something truly unique. One notable example is the $400,000 BR-X1 Phantom Tourbillon Sapphire, which has a skeletonized dial and case made entirely out of sapphire crystal. This watch is limited to only five pieces worldwide.

>> Also read: Best Cartier Men's Gold Watches

15. Fears

Fears Brunswick Salmon Watch

Fears watches are a great option for those looking for new luxury watch brands that also have a rich history. Founded in 1846 in Bristol, England, Fears has been making watches for over 170 years. The company was dormant from the late 1970s until it was revived by Nicholas Bowman-Scargill, who is the great-great-grandson of the original founder.

Fears’ new luxury watch designs stay true to its roots while also incorporating contemporary elements. At the time of writing, the brand offers two collections: the Redcliff Date and the Brunswick GMT.

The Redcliff Date collection features affordable new luxury watch brands with automatic movements and sapphire crystals. The Brunswick GMT collection features contemporary luxury watch designs with stainless steel cases, ceramic bezels, and an adjustable second time zone display.

Limited-edition luxury watches are also offered by Fears from time to time, making them a great choice for luxury watch enthusiasts and collectors looking to add something unique to their collection. While many new luxury watch brands are based in Switzerland, Fears proudly manufactures all their watches in England, using materials sourced from around the world to ensure quality and precision craftsmanship.

What to Look for in a Luxury Watch ?

Budget

When it comes to buying a luxury watch, there are a few things you need to consider before making your purchase. First, you need to think about your budget. Luxury watches can range from a few thousand dollars to hundreds of thousands of dollars, so it's important to set a budget that works for you.

Movement

Next, you need to consider the type of movement you want in your watch. Automatic movements are popular among luxury watch enthusiasts because they offer precise timing and require little maintenance.

However, manual movements and quartz movements can also be found in luxury watches.

Brand's reputation

Another thing to look for in a luxury watch is the brand's reputation. Some brands have been around for decades and have established themselves as leaders in the industry, while others are newer but have quickly gained popularity due to their unique designs and innovative technology.

It's also important to research each brand's history and their commitment to quality craftsmanship before making your decision.

The Best New Luxury Watch Brands - FAQs

1. What are some popular new luxury watch brands?

There are many new luxury watch brands that have emerged in recent years, but some of the most popular ones include H. Moser & Cie, Bremont, and Bell & Ross. These brands are known for their high-quality craftsmanship, unique designs, and innovative features.

2. How do I choose the right new luxury watch brand?

Choosing the right new luxury watch brand can be a daunting task, but there are a few things to consider. First, think about your personal style and what kind of watch would best suit your needs. Second, research the brand's reputation and read reviews from other customers. Finally, consider the brand's history and heritage, as well as its commitment to quality and innovation.

3. What are the latest trends in new luxury watch brands?

Some of the latest trends in new luxury watch brands include the use of innovative materials like titanium and high-tech ceramic, as well as the incorporation of smartwatch technology. Many new luxury watch brands are also focusing on sustainability and ethical production practices.

4. Are new luxury watch brands as reliable as established brands?

While established luxury watch brands have a long history of quality and reliability, many new luxury watch brands are also known for their exceptional craftsmanship and attention to detail. It's important to do your research and read reviews from other customers to determine the reliability of a particular brand.

5. Where can I buy new luxury watches online?

There are many reputable online retailers that sell new luxury watches, including Amazon, Jomashop, and WatchMaxx. It's important to make sure that you're buying from a reputable seller and that the watch comes with a warranty.

6. How much do new luxury watches typically cost?

The cost of a new luxury watch can vary widely depending on the brand, materials, and features. Some new luxury watches can be purchased for a few thousand dollars, while others can cost tens of thousands of dollars or more.

7. Can new luxury watch brands hold their value over time?

While some new luxury watch brands may hold their value over time, it's important to remember that the value of a watch can be influenced by many factors, including the brand's reputation, rarity, and condition. It's always a good idea to do your research and consult with a reputable watch dealer before making a purchase.

8. Are there any limited-edition new luxury watch releases?

Yes, many new luxury watch brands release limited-edition watches that are highly sought after by collectors. These watches often feature unique designs and innovative features, and can be a great investment for those looking to add to their watch collection.

9. What materials are commonly used in new luxury watch brands?

New luxury watch brands often use a variety of materials in their watches, including stainless steel, titanium, ceramic, and precious metals like gold and platinum. Many new luxury watch brands are also incorporating innovative materials like carbon fiber and sapphire crystal into their designs.

10. Do new luxury watch brands offer warranties?

Yes, most new luxury watch brands offer warranties that cover defects in materials and workmanship. It's important to read the warranty carefully and understand what is covered and for how long.

The Best New Luxury Watch Brands - Conclusion

The world of luxury watches is constantly evolving with new brands emerging every year. It's important to keep an eye on the latest new luxury watch releases and trends, as well as knowing what to look for in a luxury watch brand.

With this guide, we've highlighted several of the best new luxury watch brands on the market today. For affordable new luxury watch brands, Alpina offers great value for money with their classic designs and high-quality Swiss craftsmanship.

Meanwhile, Czapek & Cie and Romain Gauthier cater to collectors seeking contemporary luxury watch designs and unique complications like tourbillons. For sports enthusiasts looking for new luxury watch brands with GMT complications or ceramic bezels, Bell & Ross is a solid choice.

It's also worth noting that while some of these new luxury watch brands may not have the same resale value as established names like Rolex or Patek Philippe, they offer something unique and exciting for those who want to stand out from the crowd. Whether you're a seasoned collector or looking to buy your first high-end timepiece, there's never been a better time to explore the world of new luxury watch brands.