The market ofsmart watchIt has its challenges, such as design, battery and functional limitations. However, the perception of its innovation seems to be limited, thesmart watchesThey give the impression of having peaked in a short period of time, 5 years.
In 2013Pebblegave the starting signal to the last wave ofsmart watcheswith a novel proposal: connectivity between our watch and mobile phone. A proposal that large companies likeApple ySamsungThey saw it very favorably, and decided to enter the market so aggressively that only 3 years laterPebbleclosed its doors and said goodbye to the race. The giants gave him no respite.
Samsung Galaxy Gear, rush is not good
At the beginning of the last quarter of 2013, whilePebbleIt enjoyed global success, was the topic of technological conversation and attracted everyone's attention. SoSamsungdecided to knock on the door presenting theGalaxy GearHowever, this door opened timidly. With a very similar design toPebble, offered the same functionalities with the difference that it used Android as the operating system and the battery life was well below that of the competition.
Quickly,Samsungpresented a new model in April 2014, theGalaxy Gear 2, which offered the same functionalities as its firstsmart watchand, as a novelty, it added a 2 megapixel camera and the possibility of customizing the straps. It was received much better than the first model, however, the difference in market launch of only 6 months between one model and another was not liked by the public.
During 2014 the brandPebbleIt only grew and became more valuable due to the large number of applications in its store, exceeding 1,000 applications at the end of the year (very varied applications, from digital spheres, video games to those focused on fitness and health topics). Meanwhile, asmart watch de Applewhich promised to be totally disruptive and faithful to the canons of the brand.
At the beginning of 2015Pebblereceived a purchase offer fromcitizenvalued at 740 million dollars. Its founder and CEO, Eric Migicovsky, declined the offer and six months later, when theApple Watchhad already gone on the market, he received another offer, this time from Intel, for a much smaller amount, 70 million, which he rejected again. Finally, a year later,Pebbleclosed its doors and the company was sold toFit Bitfor 40 million dollars, 700 million less than the initial offer.
Apple Watch, the watch that defines the game
As we have already seen, in April 2015 the most valuable company in the world joined what at first seemed to be a passing fad, presenting its ownsmart watch, a smart watch with both aesthetic and functional features that represent those from Cupertino.
Its main differences from the competition can be seen aesthetically. The watches include an AMOLED screen with a high pixel density, offering much more vivid and colorful visual content than had previously been seen in a watch. Its applications place great emphasis on health care and physical exercise control, as well as connectivity between different devices.Apple.
The move turned out perfectly, so that you can get an idea of the relevance that the game currently has.Apple WatchDuring 2017, 18 million units were sold, 2 million less than Mac computers in the same period of time, quickly becoming one of the star products in the catalog.Apple.
Evolution or revolution?
Ambos smart watchhave observed a certain evolution in recent times. On the outside, theSamsung Gear 3It has completely changed compared to its predecessor, and has now become a completely circular watch. HeApple Watch, on the other hand, maintains the same physical design in itsSeries 1, 2 and 3.
The main differences that we can find between these two models ofsmart watchThey are inside. Each generation includes a better processor, more internal storage, as well as improved battery life and water resistance. As for the applications, the design of their interface mainly varies.
In the last 3 years the changes have been minimal, which brings us to the big question: are we reaching the limits of technology on our wrist? What's the next step?
Although the outlook seems to be limited, there is still room for growth in the development of thesmart watch, which could offer, for example:
• Greater independence from mobile phones
• NFC technology to make payments replacing the credit card
• An airtight construction that allows submersion to greater depths
• Interaction with its parts, for example a rotating bezel
In the first week of September 2018 we were able to have access to the new smart watch fromSamsung, which does not have the 4 but is now calledSamsung Galaxy Watchand meets the last of the premises mentioned above. As a novelty, it includes for the first time the rotating bezel that allows you to navigate through the interface. Their software is completely renewed and they promise an improvement in performance and battery.
For its part, Applehas presented theSeries 4at his famous annual conference. It is to be hoped that finally the news in bothsmart watchesThey can offer us something that we have not seen until now. For your own good.
