Romford's 90s dance music scene might seem an unlikely cultural phenomenon, but this outer London suburb became a surprising powerhouse for underground dance music. In the early 1990s, Romford was known for snooker champion Steve Davis and its dog track, but for music lovers, it was the place to buy and sell the UK's best underground dance records. That legacy is now celebrated in a new exhibition, Mega Mega: Romford's Suburban Sound Revolution, which charts how this unglamorous town rivaled major dance music cities like Manchester and Detroit.
The scene's key hub was Boogie Times, a record shop opened in 1989 by Danny Donnelly with a bank loan secured just before his 18th birthday. Born in Stratford, Donnelly moved to Romford at age five, inheriting his entrepreneurial streak from his father, who ran a family corner shop. "I was already buying and selling records at school," he recalls. His passion for rare groove—hard-to-find funk and soul tracks—laid the foundation for what would become a legendary underground music hub.
Why Romford Became a Dance Music Hotspot
Romford's transformation into a dance music mecca wasn't accidental. Its proximity to London gave it access to a massive audience, but its suburban location offered cheaper rents and a tight-knit community. This allowed underground scenes to flourish away from the spotlight, creating a unique blend of entrepreneurial spirit and musical innovation.
The town's working-class roots and party-spirited attitude attracted DJs and producers who wanted to escape the city's glitz. Boogie Times quickly became a gathering place for like-minded individuals, selling rare imports and homegrown tracks that defined the UK rave sound. As Donnelly puts it, "It was a hub for people who were serious about music."
- Romford's suburban location provided affordable spaces for underground music ventures.
- Boogie Times became a focal point for rare groove and dance music enthusiasts.
- The scene thrived on word-of-mouth and a tight-knit community of DJs and collectors.
- Underworld's Karl Hyde immortalized the town in the iconic track "Born Slippy".
- The new exhibition highlights Romford's role in shaping UK dance music culture.
The Role of Boogie Times in Shaping the Scene
Boogie Times wasn't just a record shop; it was a cultural epicenter. Donnelly's curation of rare groove and dance tracks drew customers from across the region, including aspiring DJs and producers. The shop's influence extended beyond retail, as it hosted informal gatherings and became a networking hub for the scene.

Donnelly's entrepreneurial drive meant he was constantly sourcing new music, often importing records from the US and Europe. This gave Romford's DJs access to sounds that were otherwise unavailable, fueling the evolution of UK dance music. The shop's success demonstrated that you didn't need to be in a major city to make an impact—you just needed passion and a discerning ear.
Underworld's "Born Slippy" and Romford's Anthem
Perhaps the most famous tribute to Romford's scene came from local band Underworld. Their 1995 hit "Born Slippy" features frontman Karl Hyde shouting "Mega mega mega, going back to Romford" at the climax, a nod to the town's underground credentials. The track became an anthem for the rave generation and introduced Romford to a global audience.

The exhibition's title, Mega Mega, directly references this moment, cementing the link between Romford's local scene and its international legacy. It's a testament to how a small-town scene can leave an indelible mark on popular culture.
Comparing Romford to Other Dance Music Cities
While Manchester and Detroit are often hailed as dance music capitals, Romford's story shows that innovation can happen anywhere. The table below highlights how Romford's scene differed from these larger cities.
| Aspect | Romford | Manchester | Detroit |
|---|---|---|---|
| Key Venue/Shop | Boogie Times | Hacienda | Music Institute |
| Signature Sound | Rare groove, UK rave | Madchester, acid house | Techno |
| Peak Era | Late 80s–90s | Late 80s–90s | Mid-80s–90s |
| Global Impact | Underworld's "Born Slippy" | Stone Roses, Happy Mondays | Derrick May, Juan Atkins |
Romford's scene was smaller and more underground, but its influence persists. The exhibition aims to give this suburban story the recognition it deserves, positioning Romford alongside these larger cities as a vital contributor to dance music history.

What to Expect from the Mega Mega Exhibition
The Mega Mega exhibition, held in Romford, features memorabilia from Boogie Times, rare records, and stories from key figures in the scene. It also explores how the suburb's party culture influenced fashion, art, and community identity. Visitors can expect to see flyers, photographs, and audio interviews that bring the era to life.
For those interested in urban development and community projects, the exhibition offers parallels to how local initiatives can spark cultural change. Similar to how a mega datacentre planned for outer Melbourne raises community concerns about local identity, Romford's story shows how grassroots movements can shape a place's character.
Curators hope the exhibition will inspire a new generation to appreciate the suburb's musical heritage and perhaps spark new creative ventures. As Donnelly notes, "It's about recognizing that great things can come from unexpected places."

The Legacy of Romford's Dance Music Scene
Romford's 90s dance scene may have faded from the spotlight, but its influence endures. The DIY ethos and entrepreneurial spirit of Boogie Times paved the way for future independent music retailers and grassroots scenes. Today, the exhibition serves as a reminder that cultural innovation isn't confined to major cities.
In an era where urban development often prioritizes large-scale projects, Romford's story highlights the value of nurturing local culture. Just as mega datacentre planned for outer Melbourne: what residents need to know about infrastructure impacts, communities must consider how development affects cultural ecosystems. Romford's experience shows that bottom-up initiatives can create lasting legacies.
Moreover, the environmental debate around large projects, such as the mega datacentre in outer Melbourne sparks environmental debate, echoes the need to balance progress with preservation. Romford's dance music scene thrived because it was allowed to grow organically, without heavy-handed intervention. The background to this story is set out in Richard Alston Dance Legacy: How He Illuminated Music and Stole Hearts. A related thread runs through Reading and Leeds Festival 2025: Dance Music Dominates Post-GCSE.

For music historians and fans, the Mega Mega exhibition is a chance to celebrate a pivotal moment in UK dance music. It also raises questions about how we preserve underground culture in an increasingly homogenized world. By supporting local initiatives and venues, communities can ensure that the next Romford isn't lost to history. Earlier coverage in Best Music Genre to Dance to: House, Hip-Hop, or Disco shows how the argument developed. A closer look at the same subject appears in Business: latest articles.
As you explore the exhibition, consider how your own community might harbor untold stories of innovation. Whether it's a record shop, a basement club, or a group of passionate individuals, these grassroots movements often have the most profound impact. Anyone following the wider picture can start with China's 996 Work Culture Ends as DJI Sends Employees Home. The same theme surfaces in Romford's 90s Dance Music Scene: How a Suburb Shaped UK Rave Culture, which takes a different angle.
FAQ
What was Boogie Times and why is it significant?
Boogie Times was a record shop in Romford opened by Danny Donnelly in 1989. It became a hub for rare groove and dance music, attracting DJs and collectors from across the UK and playing a key role in the development of the UK rave scene.

How did Underworld contribute to Romford's musical reputation?
Underworld, a band with roots in Romford, referenced the town in their 1995 hit "Born Slippy" with the line "Mega mega mega, going back to Romford." This brought national and international attention to Romford's underground dance scene.
What can visitors expect from the Mega Mega exhibition?
The exhibition features memorabilia from Boogie Times, rare records, photographs, and audio interviews. It explores how Romford's suburban setting fostered a unique dance music culture and its lasting impact on UK music.
Why is Romford's dance music scene compared to Manchester and Detroit?
Despite being a smaller suburb, Romford produced a influential dance music scene with a distinct sound and entrepreneurial spirit. Like Manchester and Detroit, it became a breeding ground for musical innovation that resonated globally.
