The MoMA animation exhibit 'It's Alive!' celebrates 100 years of animation, tracing its evolution from early character-driven cartoons to groundbreaking artistic expressions. Curator Ron Magliozzi showcases how the medium transformed, especially after 1946 when visionary director John Hubley called for a new language beyond pigs and bunnies.
A Century of Animation: From Characters to Art
The exhibition is divided into two galleries. The first features prewar classics like Gertie the Dinosaur, Felix the Cat, and Raggedy Ann & Andy, highlighting the origins of animation as entertainment. The second, postwar gallery dives into experimental works that pushed boundaries, engaging with social issues and profound artistic questions.
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Magliozzi notes that while many works are unfamiliar, the positive feedback from installation staff confirms the exhibit's appeal. 'When the guards stop by to see what you're doing, you know you're on the right track,' he says.
Key Highlights of the Exhibit
- Early classics: Felix the Cat in 'Romeeow' and Gertie the Dinosaur
- Postwar avant-garde films that redefine animation
- Works by Oscar-winning artists and independent creators
- Interactive installations that engage visitors
John Hubley's Influence on Modern Animation
Hubley's 1946 manifesto 'Animation Warrants a New Language' was a turning point. His work, including an animated film for FDR's 1944 campaign, inspired a generation of creators to use animation for deeper storytelling and social commentary.
Comparison: Prewar vs. Postwar Animation
| Era | Style | Focus |
|---|---|---|
| Prewar | Character-driven, comedic | Entertainment, brand recognition |
| Postwar | Experimental, artistic | Social issues, personal expression |
Why This Exhibit Matters
Animation is often dismissed as children's fare, but this exhibit reveals its artistic and cultural significance. By showcasing a century of innovation, MoMA challenges visitors to see animation as a serious art form.

Whether you're a fan of classic cartoons or contemporary digital art, 'It's Alive!' offers a journey through the medium's most transformative moments.
Plan Your Visit
Don't miss this chance to explore the diversity of animation. The exhibit runs through [date], and tickets are available at MoMA's website. For art enthusiasts and history buffs alike, this is a must-see.