Brico io & Google Cloud: AI Revolutionizes the Retail DIY Experience 2026

No longer a futuristic promise, generative artificial intelligence is already a concrete engine of innovation and growth across Italy, and the Google Cloud Summit Milan 2025 served as the stage to celebrate these tangible advances. Among the success stories presented at the event, the case of Brico io stands out as a shining example of how AI can radically transform the retail sector. The Italian DIY leader is collaborating with Google Cloud to revolutionize the customer experience and accelerate its digital transformation, positioning itself at the forefront of adopting innovative solutions.

Agostino Russo, Chief Information Officer of Brico io, took the stage on June 12 in Milan to present the company's innovative project, which puts technology at the service of people. The partnership between Brico io and Google Cloud introduces the strategic use of advanced AI solutions. A key element of this collaboration is the development of Tooli, an AI-powered virtual assistant that promises to significantly improve customer interaction by offering immediate support and answers. Tooli is not just a generic chatbot but an intelligent tool designed to understand the specific needs of Brico io customers, guiding them in product selection, providing advice, and optimizing their purchasing journey.

This collaboration with Google Cloud allows Brico io not only to remain competitive in a rapidly evolving market but also to set new standards, demonstrating how AI and a solid data-driven strategy can be true engines of growth and innovation in the retail sector.

"The presentation of Brico io at the Summit highlighted how, starting from the goal of revamping the glue and silicone counter, an innovative project was born capable of bringing an unprecedented level of technology inside the store," says Agostino Russo, CIO of Brico io. "It's not just about Tooli, but a digital ecosystem that includes electronic shelf labels, tablets, and monitors—elements that together create an advanced and connected shopping experience."

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How AI is Transforming the DIY Retail Experience

Artificial intelligence is reshaping the way we shop for home and garden projects. From virtual assistants that help you choose the right paint to smart inventory systems that ensure your favorite tools are always in stock, the future of DIY retail is here. Brico io's Tooli is a prime example of how AI can simplify complex decisions, making it easier for both beginners and experts to find exactly what they need.

Imagine walking into a store where a digital assistant already knows what you're looking for based on your previous projects or current shopping list. That's the power of AI-driven personalization. For your own smart home setup, browse our lighting collection to find connected bulbs and fixtures that integrate with your digital ecosystem.

Key Benefits of AI in Retail

• Personalized Recommendations: AI analyzes your past purchases and browsing habits to suggest products you'll love.
• Instant Customer Support: Virtual assistants like Tooli provide 24/7 help, answering questions about product specifications, installation, and more.
• Efficient Inventory Management: Smart systems predict demand, ensuring popular items are always in stock.
• Seamless Omnichannel Experience: AI connects your online and in-store shopping, allowing you to start a project online and finish it in the store.

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Building a Smarter Home with AI-Inspired Design

Just as Brico io uses AI to enhance the retail experience, you can use smart technology to improve your home. From automated lighting systems that adjust based on your daily routine to smart kitchen islands that help you plan meals, the possibilities are endless. The key is to start with a solid foundation of quality furniture and decor that complements your tech.

For the heart of your home, explore our kitchen islands and carts and dining tables to create a functional, tech-friendly space. If you work from home, our desks and work surfaces paired with office chairs can boost your productivity.

Outdoor Living Meets Smart Technology

Don't forget your outdoor spaces. With AI-controlled irrigation systems and smart outdoor lighting, you can create a garden that practically takes care of itself. Brico io's approach to digital transformation extends to the outdoors as well, where connected tools and smart decor make maintenance a breeze.

Upgrade your patio with our outdoor patio furniture and add ambiance with outdoor lighting. For year-round enjoyment, consider a pergola or gazebo, and keep warm with outdoor heating solutions. Don't forget the BBQ grills and outdoor cooking supplies for the perfect al fresco dining experience.

Frequently Asked Questions

What is Tooli, and how does it work?

Tooli is an AI-powered virtual assistant developed by Brico io in collaboration with Google Cloud. It helps customers find products, offers DIY advice, and streamlines the shopping experience both online and in-store. Think of it as your personal home improvement expert.

How can I use AI to improve my home improvement projects?

Start by using AI-powered apps and tools to plan your projects. For example, you can use virtual room designers to visualize furniture placement, or AI-driven calculators to estimate materials. Then, shop smartly with personalized recommendations from retailers like Brico io or GrandGoldman.

What are the best smart home devices for DIY enthusiasts?

Smart lighting, thermostats, and security cameras are great starting points. For the garden, consider smart irrigation controllers and robotic lawn mowers. Browse our home improvement and garden supplies for more ideas.

Can AI help me choose the right furniture?

Absolutely! Many retailers now use AI to recommend furniture based on your style preferences, room dimensions, and existing decor. At GrandGoldman, you can explore curated collections like wall decor, mirrors, and curtains to find pieces that match your vision.

How is Brico io's partnership with Google Cloud changing retail?

This partnership is setting a new standard for customer experience in DIY retail. By integrating AI into every touchpoint—from virtual assistants to smart shelf labels—Brico io is making shopping faster, easier, and more personalized. It's a model that other retailers are likely to follow.

For more inspiration, check out our outdoor decor, storage benches, and TV & entertainment furniture to complete your smart home setup. If you need extra space, our sheds and greenhouses are perfect for storing tools or growing your own plants.

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Discover unique craftsmanship home decor and furniture at the Grand Goldman Shop.

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