Sky Sports Secures US Open Rights Extension Through 2030 2026

Sky Sports has agreed a contract extension for the US Open, ensuring live tennis from Flushing Meadows remains on UK screens until 2030. The three-year extension builds on the current five-year deal signed in 2023, which brought the Grand Slam back to Sky after Amazon Prime held rights. This move solidifies Sky's position as the home of tennis in the UK, with expanded coverage including the new mixed doubles event.

What the New US Open Deal Includes

The extended contract guarantees over 12 hours of live tennis daily across the three-week tournament, a significant increase from previous years. Sky will broadcast all courts, featuring marquee matches and rising stars. The inclusion of the mixed doubles event, which debuts this week, adds a fresh dimension to coverage and appeals to a broader audience.

Sky first acquired exclusive UK rights in 2023, replacing Amazon Prime. The broadcaster had exited tennis in 2017 but returned after Emma Raducanu's 2021 US Open triumph sparked renewed interest. Although Raducanu has struggled with injuries and will miss this year's event due to a stress fracture, her impact on the sport's popularity remains undeniable.

Sky's Growing Tennis Portfolio

Beyond the US Open, Sky secured a five-year deal for ATP and WTA tour rights in 2024, running until 2028. Reports indicate Sky is already in talks to extend this partnership, aiming to offer comprehensive coverage of men's and women's tennis year-round.

Benefits for UK Tennis Fans

• Extended live coverage of all US Open matches
• Access to new mixed doubles event
• Consistent home for ATP/WTA tours
• Enhanced production quality and analysis

Comparison of Tennis Rights Holders

Impact on Female Audience Growth

The deal follows a surge in female viewership, driven by stars like Raducanu and increased promotion of women's matches. Sky has invested in dedicated women's tennis coverage, contributing to a boost in audience figures. This trend aligns with broader efforts to grow the sport's appeal across demographics.

Future of Tennis Broadcasting

With Sky consolidating its tennis rights, fans can expect innovative features like 4K HDR broadcasts, interactive stats, and expert punditry. The broadcaster's commitment to long-term deals ensures stability for players and tournaments alike.

Key Takeaways

• US Open on Sky until 2030
• Daily coverage exceeding 12 hours
• Mixed doubles added to broadcast
• Talks ongoing for ATP/WTA extension

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