As the Victorian election approaches in November, progressive campaigners and unionists are being advised to avoid personal attacks on Pauline Hanson and not to call her a racist. This strategic shift aims to engage One Nation supporters more respectfully and address their economic concerns, rather than alienating them further.
Why the Change in Strategy?
The message from strategists is blunt: do not, however tempting, personally attack Pauline Hanson or call her a racist. This request has been made to progressive campaigners and unionists who have been asked to start one-on-one conversations with One Nation supporters. It reflects a strategic rethink in response to One Nation's sustained surge in public support and recent wins in state and federal byelections and in South Australia.
Separate training sessions run by the Trades Hall Council and GetUp have warned members that they may be inadvertently pushing people to One Nation by not respectfully engaging with their legitimate economic concerns. A GetUp strategist told hundreds of members on a Thursday night Zoom call: “As best as you can, I know it’s hard, don’t make it personal. Going after Pauline Hanson personally and calling her a racist, or going after her character, although very tempting, just confirms what people already believe: that she is an outsider and the establishment is attacking her.”
The Impact of Personal Attacks
This is a change of approach for GetUp, which spent hundreds of thousands of dollars on ads personally attacking Hanson and her deputy leader, Barnaby Joyce, during the Farrer byelection. The ads, which linked the pair to Donald Trump, were unsuccessful in reducing support for One Nation. Instead, they may have reinforced the perception that Hanson is an outsider being targeted by the establishment.
Data from recent elections shows that personal attacks often backfire. For example, in the Farrer byelection, despite the negative ads, One Nation's vote increased. Similarly, in South Australia, One Nation gained seats, indicating that voters are responding to the party's message rather than being deterred by character attacks.
| Election | One Nation Vote Share | Impact of Personal Attacks |
|---|---|---|
| Farrer Byelection | Increased | Negative ads failed to reduce support |
| South Australia State Election | Gained seats | Personal attacks may have boosted sympathy |
| Victorian Election (upcoming) | Surge in polls | New strategy avoids personal attacks |
Key Takeaways for Campaigners
- Avoid personal attacks on Pauline Hanson and One Nation candidates.
- Engage respectfully with voters' economic concerns to prevent pushback.
- Focus on policy differences rather than character assassination.
- Build trust through one-on-one conversations to change minds.
FAQ
Why should campaigners avoid calling Pauline Hanson a racist?
Why should campaigners avoid calling Pauline Hanson a racist?
Calling Pauline Hanson a racist can reinforce her image as an outsider being attacked by the establishment, which may increase sympathy and support for her among voters who feel marginalized.
What is the new strategy for the Victorian election?
What is the new strategy for the Victorian election?
The new strategy involves respectful one-on-one conversations with One Nation supporters, focusing on their economic concerns rather than personal attacks on Pauline Hanson.
How effective were personal attacks in previous elections?
How effective were personal attacks in previous elections?
Personal attacks, such as those in the Farrer byelection, were largely ineffective and may have even boosted support for One Nation by creating sympathy for the targeted candidates.
As the Victorian election nears, the success of this new approach will be closely watched. If it proves effective, it could signal a broader shift in how progressive groups counter right-wing populist parties across Australia.
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