Kylian Mbappé Signs Boot Deal with Swiss Brand On, Leaves Nike 2026

Kylian Mbappé has ended his 20-year association with Nike to sign a boot deal with Swiss brand On, marking a significant shift in the football endorsement landscape. The 27-year-old France captain becomes a shareholder in the Zurich-based company, which is making a bold move into football.

Why Mbappé Left Nike for On

After two decades with Nike, Mbappé sought a fresh challenge and the opportunity to shape the future of football. In a statement, he said: "From the beginning, what drew me to On was the opportunity to build something entirely new together that will help shape tomorrow's game." His decision mirrors that of tennis legend Roger Federer, who also left Nike for On and is a shareholder.

On's Ambitious Entry into Football

On, previously known for running and tennis, is planning a major push into football. The brand recently unveiled its first boots, the Lightspray Prototype, which will hit the mass market next year. They have also appointed Thierry Henry as football director, signaling serious intent.

Key Takeaways from the Deal

• Mbappé ends a 20-year partnership with Nike.
• He becomes a shareholder in On, aligning with Roger Federer.
• On enters football with innovative boots and Thierry Henry as director.
• Nike loses another high-profile athlete after Lamine Yamal joined Adidas.

Impact on Nike and the Football Boot Market

Nike's loss is significant, as Mbappé has been the face of many of its campaigns. The sportswear giant also lost Barcelona and Spain star Lamine Yamal to Adidas two years ago. This deal could signal a shift in player power, with athletes seeking equity and creative control.

What This Means for the Future of Football endorsements

Mbappé's move to On could inspire other players to seek partnerships that offer equity and innovation. On's focus on performance and technology, combined with Mbappé's global appeal, could disrupt the traditional dominance of Nike and Adidas.

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