The foldable phone market has spent eight years solving engineering problems, and Apple's entry signals that the remaining challenges are commercial, not technical. In November 2018, Royole launched the first foldable phone in China, priced over $1,300 and widely criticized for its outward-folding screen, sluggish software, and fragile feel. Royole went bankrupt in 2024, but its core idea will take the stage at the Steve Jobs Theater on September 9.
Between then and now, the industry has undergone eight years of obsessive engineering. Samsung's first Galaxy Fold, announced in February 2019, was delayed after review units broke before launch—a public humiliation that taught the industry a crucial lesson: bending a screen was technically feasible, but surviving daily folding for years was the real hurdle.
The Engineering War Is Over
That battle is now largely won. The crease has been reduced to near invisibility (at least on new devices), hinges no longer leave gaps when closed, and thickness has dropped to absurdly low levels. The Fold8 Ultra measures just 4.1 mm unfolded and weighs only 215 grams. Open, it's thinner than any iPhone in history.
These improvements didn't happen overnight. They resulted from iterative design, material science, and manufacturing precision. Early foldables were fragile curiosities; today's models are durable enough for daily use. The engineering problems that once plagued the category—screen durability, hinge reliability, and bulk—have been systematically addressed.
Why Apple Waited
Apple's strategy has always been to enter markets after they mature. Rather than pioneering foldables, Apple waited until the technology stabilized and consumer expectations were set. This approach lets Apple focus on integration, software experience, and commercial execution—areas where it excels.
By arriving now, Apple avoids the costly trial and error that early adopters endured. It can leverage proven supply chains and refined components, potentially delivering a more polished product from day one. The remaining challenges are commercial: pricing, market positioning, and convincing consumers that a foldable iPhone is worth the premium.
What This Means for Consumers
For buyers, Apple's entry legitimizes the foldable category. It signals that foldables are no longer experimental but mainstream. This could lead to better apps optimized for folding screens, more carrier support, and competitive pricing as the market expands.
However, Apple's version will likely carry a high price tag, consistent with its premium branding. Consumers should weigh the benefits of a larger screen and portability against the cost and potential first-generation quirks.
Key Takeaways
- Royole pioneered foldables in 2018 but failed commercially; Apple enters after eight years of engineering refinement.
- Samsung's Galaxy Fold delay taught the industry that durability, not bendability, was the real challenge.
- Modern foldables like the Fold8 Ultra are thinner and lighter, with minimized creases and improved hinges.
- Apple's late entry focuses on commercial execution: pricing, software integration, and market education.
- Consumers can expect a polished but premium-priced foldable iPhone, with broader ecosystem support.
Foldable Evolution: Then vs. Now
| Feature | Royole FlexPai (2018) | Modern Foldables (2025) |
|---|---|---|
| Thickness (unfolded) | 7.6 mm | 4.1 mm (Fold8 Ultra) |
| Weight | 320 g | 215 g |
| Crease visibility | Prominent | Minimal |
| Hinge gap | Yes | No |
| Durability | Poor | Improved, daily-use ready |
The Commercial Battle Ahead
With engineering hurdles cleared, the focus shifts to commercial viability. Apple must convince users that a foldable iPhone offers enough value to justify a likely high price. Success will depend on seamless software, compelling use cases, and strong developer support. The longer history behind the story is traced in Apple Struggles to Manufacture Enough Foldable iPhones for Launch.
Competitors like Samsung have already established a foothold, but Apple's brand loyalty and ecosystem could give it an edge. The company's ability to market the experience—not just the hardware—will be critical. The background to this story is set out in Apple iPhone Foldable Finally Arrives After Waiting for Rivals. A related thread runs through iPhone Duo Foldable Software: Apple's Real Advantage. Earlier coverage in Apple's Foldable iPhone Duo: Why It Took So Long to Launch shows how the argument developed.
What to Watch Next
Watch for Apple's pricing strategy, carrier partnerships, and developer adoption of foldable-optimized apps. Also, observe how competitors respond with price cuts or new features. The foldable market is about to get more crowded and more interesting. A closer look at the same subject appears in 2026: Best Android Foldable Phones Yet, But What Comes After iPhone Duo. Anyone following the wider picture can start with Apple iPhone Duo Foldable: Release Date, Price and Specs. The same theme surfaces in Apple iPhone Duo Foldable: Official Launch, Price, Specs & Release Date, which takes a different angle.
As Apple takes the stage, the message is clear: the engineering phase is over; the commercial phase begins. For consumers, that means more choices, better products, and perhaps eventually, more affordable foldables. Context on how this played out before sits in iPhone Duo Review: Apple's Foldable Hides the Crease Well. A companion piece, Apple Foldable iPhone Price: $2,199 to Nearly $3,000, approaches the same subject from another angle.
FAQ
When did the first foldable phone launch?
The first foldable phone, the Royole FlexPai, launched in November 2018 in China. It was priced over $1,300 and faced criticism for its durability and software issues.
Why did Samsung delay its first Galaxy Fold?
Samsung delayed the Galaxy Fold in 2019 after review units sent to journalists broke before launch. The screens were found to be fragile, leading to a redesign.
How have foldable phones improved over eight years?
Modern foldables have thinner profiles, lighter weights, reduced creases, and more durable hinges. For example, the Fold8 Ultra is just 4.1 mm thick unfolded and weighs 215 grams.
What challenges remain for Apple's foldable iPhone?
The main challenges are commercial: setting a competitive price, ensuring strong software integration, and convincing consumers of the value proposition. Engineering hurdles have largely been overcome.