Local Media Support Key to Devolution Success, Publishers Say 2026

Local media support is essential for the success of devolution, as publishers warn that without robust scrutiny, the transfer of power to regional mayors and councils could undermine democratic accountability. The News Media Association and other industry voices highlight the urgent need for government recognition of press policy in devolution plans.

Prime Minister Keir Starmer’s devolution agenda promises to shift significant authority from Westminster to local leaders, but publishers argue that this must be paired with strengthened local journalism. Theo Bamber, CEO of the News Media Association, emphasized that 46 million people monthly consume local media, proving its resilience and its role in countering misinformation.

Why Local Media Matters in Devolution

Local journalists are the watchdogs of regional power. They hold mayors and councils accountable, ensuring decisions affecting communities are transparent. Without support, the devolution push risks creating unaccountable local fiefdoms.

Bamber noted, “The success of devolution is dependent on scrutiny.” Yet, the government’s announcements have not mentioned media policy—a glaring omission that could weaken the entire process.

Challenges Facing Local News Publishers

Publishers face monetisation difficulties, restricted access to officials, and competition from big tech and the BBC. Some politicians deliberately sideline journalists, as seen in a Reform UK council leader’s ban on councillors engaging with a local newspaper—a “massive attack on local democracy.”

What Publishers Propose

Publishers call for government support in the form of funding, tax incentives, and legal protections for press freedom. They also urge politicians to embrace transparency and engage with local media rather than bypassing it via social media.

• Integrate media policy into devolution plans
• Provide financial support for local journalism
• Ensure journalists have access to public meetings
• Combat misinformation with trusted local reporting

Case Study: Andy Burnham’s Approach

Andy Burnham, Mayor of Greater Manchester, has been relatively slow to engage with local media, raising concerns among publishers. His office’s use of social media may reach audiences, but it lacks the depth of investigative journalism.

Burnham’s devolution plans are ambitious, but without a strong local press, they risk being implemented without proper oversight. Publishers argue that this is a missed opportunity to build a model of accountable regional governance.

The Role of Big Tech and the BBC

Big tech platforms capture advertising revenue that once funded local news, while the BBC’s online presence competes for audiences. Publishers call for regulatory changes to level the playing field, such as mandatory revenue sharing or algorithmic transparency.

“We need a sustainable business model for local journalism,” said one publisher. “Otherwise, the devolution experiment will fail.”

FAQ

In conclusion, the future of devolution hinges on a thriving local press. Publishers are ready to collaborate, but they need government action now to secure the democratic gains promised by this historic shift.