The MoMA animation exhibition, 'It's Alive!', celebrates a century of animation, from early classics like Felix the Cat to the revolutionary era of MTV. This comprehensive show, curated by Ron Magliozzi, reveals the medium's evolution from playful cartoons to a serious art form that tackles social and artistic questions.
Animation is often dismissed as children's entertainment, but the MoMA exhibition challenges this notion by presenting a diverse range of works that highlight the medium's artistic depth. Visitors will encounter both beloved characters and obscure, avant-garde films that pushed the boundaries of what animation could achieve.
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The Evolution of Animation at MoMA
The exhibition is divided into two main galleries: a black-and-white section featuring prewar icons like Gertie the Dinosaur and Raggedy Ann & Andy, and a postwar, in-color gallery that showcases experimental works. The postwar period marked a significant shift, driven by visionary directors like John Hubley, who in 1946 published a manifesto titled 'Animation Warrants a New Language.'
Hubley's manifesto called for moving beyond 'pigs and bunnies' and embracing animation as a medium for independent creators to engage with profound themes. This philosophy is evident in the exhibition's selection of films, which range from politically charged pieces to abstract visual poetry.
Key Highlights of the Exhibition
- Pre-war classics: Felix the Cat in 'Romeeow' and other early character-driven animations.
- Post-war experimentation: Works by John Hubley and other independent animators.
- MTV era: The influence of music television on animation's mainstream popularity.
- Interactive installations: Some exhibits allow visitors to engage with the art in novel ways.
Why This Exhibition Matters
Animation has often been overlooked in the art world, but MoMA's show positions it as a legitimate and powerful form of artistic expression. By tracing its history, the exhibition demonstrates how animation has mirrored cultural shifts and technological advancements.

Curator Ron Magliozzi noted that even the museum's guards were drawn to the installations, a sign that the exhibition resonates with a wide audience. 'When the guards stop by to see what you're doing, you know you're on the right track,' he said.
Comparison of Animation Eras
| Era | Characteristics | Notable Works |
|---|---|---|
| Pre-war (1900-1945) | Character-driven, comedic, black-and-white | Gertie the Dinosaur, Felix the Cat |
| Post-war (1946-1980) | Experimental, artistic, social commentary | Hubley's films, abstract animations |
| MTV era (1981-2000) | Music-driven, edgy, popular culture | MTV's 'Beavis and Butt-Head', 'Aeon Flux' |
This table illustrates the dramatic shifts in animation's style and purpose over the decades. The exhibition provides a rare opportunity to see these changes in a single venue.
What Visitors Can Expect
Visitors to 'It's Alive!' will be treated to a sensory journey through animation's history. The exhibition includes screenings, artifacts, and interactive displays that bring the art to life. Whether you're a lifelong fan or new to the medium, there's something to discover.
The show has received glowing feedback during installation, with many praising its ambitious scope and thought-provoking selections. As Magliozzi explained, 'Most of the art is going to be unfamiliar to most people, but I know it's exciting stuff.'
Key Takeaways
- Animation is a serious art form with a rich history.
- The exhibition spans 100 years, from Felix the Cat to MTV.
- John Hubley's manifesto was a turning point in animation's evolution.
- MoMA's show challenges stereotypes about animation as mere children's entertainment.
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In conclusion, the MoMA animation exhibition is a must-see for anyone interested in art, film, or pop culture. It offers a unique perspective on how animation has shaped and reflected our world over the past century.