Brico io Selection: The First Dedicated DIY Corner in Italy 2026

On August 1, 2019, the first dedicated DIY corner opened inside the Ipermercato Coop at Centro Sarca in Milan. Brico io Selection is a pioneering retail concept in Italy, offering a curated selection of over 3,000 products across 400 square meters. Whether you're tackling a weekend project or a full home renovation, this new space makes it easy to find everything you need—from gardening essentials to electrical supplies.

What You'll Find at Brico io Selection

The corner is organized into clear departments for effortless browsing: Gardening, Home Improvement (plastic cabinets and shelves), Auto Accessories, Electrical, Plumbing, Bathroom, Paints, and Power & Hand Tools. The layout uses distinct colors and signage to create a dedicated DIY world within the larger supermarket, making it simple to navigate.

Seasonal & Promotional Displays

A key feature is the dynamic seasonal and promotional areas. Unlike traditional hardware stores, Brico io Selection rotates offers quickly to match the high visit frequency of an Ipercoop setting. This means you'll always find fresh deals on outdoor patio furniture in summer or lighting solutions for darker months.

Expert Assistance & Special Offers

Dedicated staff are on hand to help you choose the right products. A special flyer is distributed alongside the Ipercoop catalog, featuring exclusive discounts on home improvement essentials, garden supplies, and more.

Frequently Asked Questions

What types of products are available?

You'll find a wide range including gardening tools, electrical and plumbing supplies, paints, bathroom fixtures, auto accessories, and both power and hand tools. For larger projects, check our selection of sheds and greenhouses.

Is there staff to help with DIY advice?

Yes, the corner has dedicated personnel ready to assist with product selection and project advice. They can guide you to the right work surfaces for your workshop or office chairs for your home office.

How often do promotions change?

Promotional offers are updated frequently—more often than in traditional DIY stores—to reflect seasonal needs and new arrivals. Keep an eye out for deals on BBQ grills in spring and outdoor heating in autumn.

Can I find furniture for my home?

While Brico io Selection focuses on DIY and hardware, you can complete your home projects with our curated collections of dining tables, sofas, beds, and bathroom vanities.

What about decor and finishing touches?

After your DIY project, explore our wall decor, rugs, curtains, and mirrors to give your space a polished look.

More DIY Inspiration

• FILA Solutions opened its doors for a corporate museum visit on October 27, 2024, from 2:00 PM.
• Building with Light – Mario Cucinella and VELUX teamed up for a brighter future with SOUx Milano, an architecture school for children, on April 22, 2023.
• DIY Tutorials: Learn how to whiten wood with impregnating gel, or build a homemade marking gauge.

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