Instagram Plus: Subscriptions have arrived with new features 2026

David Hansen

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Meta has just announced Instagram Plus, the platform's new subscription package, which has already reached the first markets. Users report that they are already seeing it in Mexico, Japan and the Philippines. The subscription will cost approximately 2 euros and will be optional. It targets not only creators but also the average user, offering more control, better visibility of their content from third parties and improved content management, while giving more weight to stories. Within the new tools that the subscription will bring we will find the possibility of generating revenue, with the Instagram Plus package helping to improve the social experience, allowing the user to have improved ways to share their moments, increasing the viewing and staying time of the shorts. But what does Instagram Plus offer? 48 hours will remain in Stories: Thus, stories will remain active for 48 hours instead of 24 hours, doubling their viewing time, so that even users who do not spend every day on the platform can see them. Story Spotlight is coming: With this, creators will be able once a week by putting a story at the top of the queue, ensuring maximum visibility, something especially useful for creators who have income from Instagram and want more exposure to their sponsored content. Viewer search: Now creators, in addition to seeing a list of those who have viewed their content, will now be able to search this list to see if specific people have viewed a story. Create multiple audience lists: Shared accounts only allow you to create one list for your close friends, but with a subscription, users will be able to create separate audience groups for more targeted posts, depending on where they want their content to reach.

instagram plus

Naturally, the new subscription service has sparked backlash online and among platform fanatics. It's not about the low cost of the subscription, it's about having a subscription in general, in an app that theoretically relied on its free use to gain a huge audience. Users fear that many of the app's free features will soon come under the subscription umbrella. At the same time, several users are reporting that the organic visibility of their content has decreased, pushing creators to purchase subscriptions in order to have the visibility they had before. The problem with this is that even ordinary users will have to pay if they want their real friends to see their content. All this at a time when the public is looking at how to cut subscriptions because now the costs have become gigantic, with dozens of subscriptions that take money from users' wallets. The truth is that they now have subscriptions for literally everything from our online storage to listening to music, which ultimately makes us pay a lot more than if we bought movies and music on physical media, so that we can have it forever. These are services that lock us behind permanent and fixed payments, and now Instagram is doing exactly the same, which is why many users fear that the platform will be degraded in order to push users to pay the subscription. At the same time the whole platform is filled with AI Slops and infinite ads, as users say. SOURCE

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Author

David Hansen

An engineer, author and high-tech enthusiast whose passion has been evolving for 12 years. After contributing to numerous online publications, David shares his experiences and discoveries on Grand Goldman. He focuses on Smart Homes, Connected Devices, and how they will improve our lives and society in the future.

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