The Fire TV Stick 4K Plus has become my go-to solution for upgrading any TV, smart or not, and it's currently discounted to 39.99 euros from 69.99 euros. After using it for a while, I can confidently say it's one of the best value streaming devices on the market.
A few years ago, I bought a Xiaomi TV Q2 for around 450 euros. While it was a great purchase overall, its performance left much to be desired—especially when opening apps. That's when I decided to try the Fire TV Stick 4K Plus, and it has completely changed my viewing experience.
Why I Chose the Fire TV Stick 4K Plus
Although I had owned other Fire TV Sticks before and eventually gave them to family members, I hadn't tried the 4K Plus model until recently. It often offers the best price-to-performance ratio when on sale. Now, after using it daily, I wouldn't trade it for almost anything else.

The main reason I bought it was to overcome the sluggish performance of my Xiaomi TV. The Fire TV Stick 4K Plus delivers excellent performance, making app navigation smooth and responsive. It has become my central multimedia hub, transitioning from Google TV to Fire OS without a hitch.
Performance and Features That Stand Out
The speed is remarkable. Apps load quickly, and switching between them is seamless. I also explored cloud gaming through Amazon Luna, which is accessible with an Amazon Prime subscription. The experience was surprisingly good—games ran smoothly, and I encountered no major lag.
Here are the key takeaways from my experience:
- Blazing-fast performance: Apps open instantly, and navigation is fluid.
- Great value: At 39.99 euros (discounted from 69.99), it's a steal.
- Cloud gaming ready: Amazon Luna works well for casual gaming.
- Easy transition: Moving from Google TV to Fire OS was straightforward.
- Alexa integration: Voice control works well, though with some limitations (more on that below).
What I Liked and What Could Be Better
Overall, the Fire TV Stick 4K Plus has exceeded my expectations. The interface is user-friendly, and the remote feels comfortable. However, there is one downside: I couldn't use Alexa through my Echo Dot to change the HDMI input source or control other TV functions. This feature is supposed to work with many TVs, even those without built-in Alexa, but it didn't work with mine.
Despite this minor issue, the device has significantly improved my TV experience. The sluggishness of my Xiaomi TV is now a thing of the past, and I can enjoy streaming and gaming without frustration.
Comparison: Fire TV Stick 4K Plus vs. Built-in Smart TV
To illustrate the difference, here's a quick comparison between my Xiaomi TV's built-in system and the Fire TV Stick 4K Plus. The background to this story is set out in Fire TV Stick Deals: Save Big on HD, 4K Select, and 4K Plus Models. A related thread runs through Amazon Deals Today: Fire TV Stick 4K Plus and Xiaomi Watch S4 Offers. Earlier coverage in Amazon's New Fire TV Stick HD Is Here and Discounted shows how the argument developed.
| Feature | Xiaomi TV Q2 (built-in) | Fire TV Stick 4K Plus |
|---|---|---|
| App loading speed | Slow, often lags | Fast and responsive |
| Interface | Google TV | Fire OS |
| Cloud gaming | Limited | Amazon Luna supported |
| Voice control | Google Assistant | Alexa (with some limitations) |
| Price | Included with TV | 39.99 euros (on sale) |
Who Should Buy the Fire TV Stick 4K Plus?
If you have an older TV or a smart TV with sluggish performance, this device is a no-brainer. It's also ideal for those who want to add smart features to a non-smart TV. The 4K Plus supports 4K HDR, Dolby Vision, and Dolby Atmos, making it a great choice for home theater enthusiasts. A closer look at the same subject appears in Amazon Device Deals: Kindle, Fire TV Stick, Blink Cameras. Anyone following the wider picture can start with Xiaomi TV Stick HD vs Fire TV Stick HD: Best Cheap Streaming Dongle for 2026. The same theme surfaces in Xiaomi TV Stick Outlet Deal at Carrefour: Cheap Fire TV Alternative, which takes a different angle.
Gamers will appreciate the Amazon Luna integration, which opens up a world of cloud gaming without the need for a console. And with Alexa voice control, you can search for shows, control playback, and more, hands-free. Context on how this played out before sits in Amazon Fire TV Stick HD Deal at MediaMarkt: Limited-Time Offer. A companion piece, Amazon Fire TV Stick 4K: New Remote, OS, and USB Power, approaches the same subject from another angle.
FAQ
What is the Fire TV Stick 4K Plus?
The Fire TV Stick 4K Plus is a streaming device from Amazon that plugs into your TV's HDMI port, providing access to streaming apps, games, and more. It supports 4K resolution and HDR.
Can I use Alexa with the Fire TV Stick 4K Plus?
Yes, the included remote has Alexa voice control. However, some features like changing HDMI inputs via an Echo Dot may not work with all TVs.
Is the Fire TV Stick 4K Plus worth it?
Absolutely. At 39.99 euros, it's a cost-effective way to upgrade any TV's performance and add smart features. It's especially beneficial for older or slower smart TVs.
Does it support cloud gaming?
Yes, it supports Amazon Luna, which offers cloud gaming with a Prime subscription. Performance is generally smooth and responsive.
In conclusion, the Fire TV Stick 4K Plus is a fantastic investment for anyone looking to breathe new life into their TV. Its performance, features, and price make it a standout choice in the streaming device market.