High cocoa chocolate has never been more exciting, with nostalgic brands and artisan makers vying for attention. In this review, we explore the latest offerings, from M&S 1980s classics to Willie's Cacao 100% bars, and share our honest taste test.
Nostalgic Chocolate: The 1980s Revival
Marks & Spencer has brought back a range of 1980s classics in original packaging, tapping into the nostalgic chocolate trend. Look out for Now!, Jet, Sparks, and Coconut Grove – these retro treats are sure to evoke fond memories. Our testers loved them, finding the familiar flavors as delightful as ever.
Artisan Dark Chocolate: Willie's Cacao 100% Bars
For those who prefer a high cocoa content, Willie's Cacao offers 100% cacao bars with unique additions like pistachio and date or raisin and hazelnut. While many 100% bars can taste harsh, these are an absolute joy. The sweetness of the raisins and dates balances the intense cacao, making each bite a revelation.
Why 100% Cacao Can Be Tricky
Pure cacao can only be called chocolate if sugar is also an ingredient, and many 100% bars taste like an ashtray. But Willie's Cacao breaks the mold, proving that with high-quality beans and careful crafting, 100% cacao can be delicious.
Scoff Chocolates: A Modern Take
If you're open to bonbon-style chocolates, Scoff offers a range of beautifully fresh-tasting truffles. Made in batches throughout the year, their latest batch includes nine flavors, from lemon to malted milk. While the ingredient list is a bit mainstream, the taste is winning.

Comparison: Nostalgic vs. Artisan Chocolate
| Brand | Type | Cocoa Content | Flavor Profile |
|---|---|---|---|
| M&S Classics | Retro bars | Varies | Sweet, nostalgic |
| Willie's Cacao | Artisan bars | 100% | Intense, fruity |
| Scoff | Truffles | Not specified | Fresh, varied |
Key Takeaways
- Nostalgic chocolate brands are making a comeback with original packaging.
- Willie's Cacao 100% bars are a standout for high cocoa lovers.
- Scoff offers fresh, flavorful truffles with a mainstream ingredient list.
- 100% cacao can be enjoyable when crafted with quality beans.