The MoMA animation exhibit 'It's Alive!' celebrates a century of animation, from early classics like Felix the Cat to the revolutionary era of MTV. This landmark show, curated by Ron Magliozzi, reveals the medium's surprising diversity beyond familiar cartoon characters.
The Evolution of Animation at MoMA
Animation began with character-driven stories, but a pivotal shift occurred in 1946 when director John Hubley published his manifesto, 'Animation Warrants a New Language.' This called for moving beyond 'pigs and bunnies' to explore deeper artistic and social themes.
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The exhibit is divided into two galleries: a black-and-white section featuring prewar icons like Gertie the Dinosaur and Felix the Cat, and a postwar color gallery showcasing ambitious, avant-garde works that pushed the boundaries of the medium.
From Disney to MTV: A Century of Change
Magliozzi notes that the postwar period brought independent creators who tackled serious issues. The show documents this transformation, culminating in the MTV era, which brought animation to a broader audience with bold, experimental styles.
| Era | Highlights | Impact |
|---|---|---|
| Pre-1946 | Felix the Cat, Gertie the Dinosaur | Established character-based animation |
| Post-1946 | Hubley's manifesto, independent films | Expanded artistic and social narratives |
| MTV Era | Music videos, experimental shorts | Brought animation to mainstream pop culture |
Why This Exhibit Matters
It's Alive! isn't just a nostalgic trip—it's a testament to animation as a serious art form. The curator shared that even the museum guards were drawn to the installation, a sign of its captivating power.
- See rare prewar classics on the big screen
- Discover postwar masterpieces that challenged conventions
- Understand how animation evolved with technology and culture
- Experience the link between animation and music videos
Plan Your Visit to MoMA
Whether you're an animation fan or an art enthusiast, this exhibit offers a unique perspective on a medium we often take for granted. Check MoMA's website for ticket availability and guided tours.
FAQ
What is the MoMA animation exhibit?
It's Alive! is a MoMA exhibit covering 100 years of animation, from early shorts like Felix the Cat to modern experimental works influenced by MTV.
When did animation change at MoMA?
The shift began in 1946 with John Hubley's manifesto, which encouraged animators to move beyond simple character comedies toward artistic and social depth.
Why is the MoMA animation show important?
It highlights animation as a legitimate art form, showcasing its evolution from entertainment to a medium for serious expression, influencing everything from film to music videos.
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