In 2026, RAM and SSD prices are surging, making PC builds and upgrades costly—but graphics cards like the NVIDIA RTX 5060 remain affordable, offering a smart upgrade path. As hardware costs climb, gamers face tough choices, yet GPU deals stand out as beacons of value.
The ongoing hardware crisis has hit memory and storage hard, with prices climbing for months. However, graphics cards have defied the trend, maintaining competitive pricing across entry-level and high-end segments. This creates a unique opportunity for those looking to boost gaming performance without breaking the bank.
Why RAM and SSD Prices Are Skyrocketing in 2026
The hardware crisis affecting RAM and SSDs stems from persistent supply chain issues and soaring demand. Manufacturers are struggling to keep up, leading to inflated prices for these essential components. For anyone building a new PC or upgrading storage, the cost burden is significant.

This situation makes full system builds less attractive, as memory and storage alone can eat a large chunk of the budget. Consequently, many consumers are delaying purchases or seeking alternative upgrades that offer immediate performance gains.
Graphics Cards: The Silver Lining in a Troubled Market
Despite incorporating VRAM (like GDDR7 in the RTX 5060), graphics cards have not fallen victim to the same price escalations. In fact, they continue to offer excellent value, with regular discounts and competitive pricing. This divergence is largely due to different market dynamics and production scales.
For gamers, this means that upgrading the GPU is currently the most cost-effective way to enhance system performance. Whether you're on a tight budget or looking for high-end power, there are options available that deliver strong performance per dollar.
The RTX 5060 Deal: A Case in Point
A prime example is the Gigabyte GeForce RTX 5060 WINDFORCE OC 8GB GDDR7, currently discounted to €289.95 at PcComponentes. This card features 8GB of GDDR7 memory, Reflex 2, and DLSS4, making it a future-proof choice for 1080p and 1440p gaming. Such deals are not uncommon in 2026, highlighting the GPU market's health.
This particular offer underscores how affordable modern graphics technology has become, even as other components suffer. It's a clear signal that if you're planning an upgrade, now is the time to focus on your GPU.
- RAM and SSD prices are rising due to supply chain and demand issues, making full builds expensive.
- Graphics cards like the RTX 5060 remain affordable, with frequent discounts and strong performance.
- Upgrading only the GPU is a cost-effective way to boost gaming performance without overhauling your entire system.
- Deals like the RTX 5060 at €289.95 show that high-quality GPUs are accessible in 2026.
- Consider your budget and needs—if your current CPU and RAM suffice, a GPU upgrade delivers the best bang for buck.
Should You Upgrade Your GPU Now?
If your existing PC has a capable CPU and enough RAM for your tasks, upgrading the GPU can breathe new life into your gaming experience. The RTX 5060, with its advanced features like DLSS4, offers a significant leap over older cards, enabling smoother frame rates and better visual fidelity.
Moreover, the current GPU market shows no signs of immediate price hikes, so waiting might not yield better deals. However, always assess your overall system to avoid bottlenecks; pairing a powerful GPU with an aging CPU may not deliver the expected gains. The background to this story is set out in Asus ROG Strix G16 Gaming Laptop: 32GB RAM, RTX 5060 Deal. A related thread runs through PcCom Ready Desktop with RTX 5060 and 32GB RAM Drops to €1,199. Earlier coverage in Gigabyte A16 Gaming Laptop: 32GB RAM, RTX 5060, Now 500 Euros shows how the argument developed.
Comparison: RAM/SSD vs. GPU Pricing Trends
| Component | Price Trend (2026) | Example |
|---|---|---|
| RAM | Increasing | DDR5 prices up 30% YoY |
| SSD | Increasing | 1TB NVMe drives up 25% YoY |
| GPU | Stable/Decreasing | RTX 5060 at €289.95 |
What to Watch Next in the Hardware Market
Keep an eye on RAM and SSD pricing—relief may come if supply chains stabilize, but no immediate turnaround is expected. Meanwhile, GPU manufacturers are expected to continue competitive pricing to drive adoption of new technologies like AI-enhanced rendering. A closer look at the same subject appears in SanDisk SSD Deals at MediaMarkt VAT-Free Day Beat RAM Crisis. Anyone following the wider picture can start with MediaMarkt Slashes MSI Gaming PC with RTX 5060 to Just €899. The same theme surfaces in Acer Nitro 50 Gaming PC Deal: RTX 5060 for 1080p Gaming, which takes a different angle.
For consumers, the key takeaway is to prioritize GPU upgrades if gaming performance is the goal. Stay informed about deals and consider last-generation cards if budget is tight, as they often see deeper discounts. Context on how this played out before sits in RAM Crisis 2028: Why Memory Prices Keep Rising and What to Expect. A companion piece, MediaMarkt Día sin IVA: Gaming Laptops with RTX 5060 and 5070 at Lowest Prices, approaches the same subject from another angle.
FAQ
Why are RAM and SSD prices so high in 2026?
Prices are driven by supply chain disruptions and increased demand from data centers and consumers. Manufacturers are struggling to meet demand, leading to higher costs.
Is the RTX 5060 a good deal at €289.95?
Yes, it offers excellent value with 8GB GDDR7, DLSS4, and strong 1080p/1440p performance. Comparable cards often cost more, making this a standout offer.
Can I upgrade only my GPU without changing other components?
Absolutely, if your CPU and RAM are sufficient for your games. A GPU upgrade can significantly boost frame rates without a full rebuild.
Will GPU prices rise later in 2026?
Unlikely in the short term, as competition and new releases keep prices stable. However, monitor market trends as economic factors can shift.