STANLEY Wins Product of the Year at International Hardware Fair Italy 2025 2026

STANLEY, a leading brand in tools and part of the Stanley Black & Decker group, is pleased to announce that its TradeLift™ FATMAX® lifter has been awarded the prestigious Product of the Year 2025 – Innovation Category at the International Hardware Fair Italy, held in Bergamo on May 8–9, 2025.

The award, promoted in collaboration with Assofermet Ferramenta, recognizes companies that have distinguished themselves in design quality, technical ingenuity, and innovative contributions to the evolution of the industry. The jury selected TradeLift from over 100 entries, highlighting its versatility, efficiency, and intelligent design.

TradeLift is a multi-function lifter designed to facilitate assembly, support, leveling, and installation tasks. With a lifting capacity of up to 150 kg and a maximum extension of 220 mm, it is an indispensable tool for professionals and craftsmen, ensuring high performance even in the most demanding work environments.

Why TradeLift Stands Out

Whether you're tackling a complex renovation or a simple home improvement project, having the right equipment makes all the difference. TradeLift's robust build and thoughtful engineering allow you to work smarter, not harder. Pair it with quality garden supplies for outdoor tasks or use it in your workshop for precise installations.

Key Features of TradeLift™ FATMAX®

• High Capacity: Lifts up to 150 kg, perfect for heavy materials and equipment.
• Extended Reach: Maximum extension of 220 mm for versatile applications.
• User-Friendly Design: Intuitive controls and stable operation enhance safety.
• Durable Construction: Built to withstand tough job site conditions.

Innovation Recognized at the Fair

“We are extremely proud of this recognition, which rewards the work of our team and the continuous search for solutions that improve the efficiency and safety of professionals,” said Piero Morino, Head of Marketing Stanley Black & Decker Italy. “TradeLift was born from listening to the real needs of those who work every day on construction sites and perfectly represents our commitment to useful and sustainable innovation.”

STANLEY’s win in the Innovation category capped a highly successful participation: the company attended as a Gold Sponsor, confirming its role as a key player in the European tool and work solutions landscape.

With over 320 exhibitors from 22 countries and 5,600 visitors from 53 nations, the second edition of the International Hardware Fair Italy served as a benchmark for the hardware and DIY sector, offering an excellent platform for exchange, innovation, and development.

Tools for Every Project

Beyond the TradeLift, STANLEY offers a wide range of tools that complement your outdoor patio furniture assembly or lighting installations. For indoor upgrades, consider kitchen islands and carts or dining tables that transform your space. After a long day of work, relax on sofas or upgrade your sleep with beds and mattresses.

Frequently Asked Questions

What is the TradeLift™ FATMAX®?

It is a multi-function lifter from STANLEY designed for assembly, support, leveling, and installation tasks, with a 150 kg capacity and 220 mm extension.

Who is the TradeLift for?

It is ideal for professionals and craftsmen in construction, renovation, and DIY projects.

What makes TradeLift innovative?

Its combination of high capacity, extended reach, user-friendly design, and durable construction sets it apart.

Where can I find complementary products?

Explore bathroom vanities, outdoor decor, wall decor, rugs, and curtains to complete your space.

How does the award benefit users?

It assures users of the product's quality, innovation, and reliability, backed by industry experts.

For STANLEY, this is an important recognition that confirms the centrality of innovation in its development processes and the desire to always provide effective, reliable tools designed to concretely improve the daily lives of professionals.

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