Amazon Deals Today: Fire TV Stick 4K Plus and Xiaomi Watch S4 Offers 2026

Amazon has kicked off the week with compelling Amazon deals on technology and entertainment products. If you're in the market for a smartwatch, a streaming device, or a new video game, these offers are worth a closer look. We've rounded up the best discounts available today, August 18, so you can save on top-rated gear.

Fire TV Stick 4K Plus: Elevate Your Streaming Experience

Amazon has slashed prices across its entire Fire TV Stick lineup, but the standout is the Fire TV Stick 4K Plus. This model is ideal if you own a 4K TV that supports Dolby Vision or HDR10+ and Dolby Atmos. It delivers excellent performance and supports Alexa+, making voice control seamless.

Originally priced at €69.99, the Fire TV Stick 4K Plus is now available for just €38.99—a savings of 44%. With this device, you can access Amazon Luna and Game Pass (with a subscription), unlocking a world of gaming and entertainment. If you're looking to upgrade your home theater setup, this is a deal you won't want to miss.

Key Features of the Fire TV Stick 4K Plus

• Supports 4K Ultra HD, Dolby Vision, HDR10+, and Dolby Atmos for stunning visuals and audio.
• Compatible with Alexa+ for voice control and smart home integration.
• Access to Amazon Luna and Game Pass (subscription required) for cloud gaming.
• Compact design that plugs directly into your TV's HDMI port.

Xiaomi Watch S4: A Stylish and Feature-Packed Smartwatch

For those with slender wrists seeking an elegant yet capable smartwatch, the Xiaomi Watch S4 is a fantastic choice. Amazon has discounted the 41mm model with a gold strap—typically the priciest configuration—from €189.99 to €139. That's a 27% discount on a device that offers over 150 sports modes and a battery that lasts more than a week on a single charge.

The Xiaomi Watch S4 combines style with functionality, making it perfect for both fitness enthusiasts and fashion-conscious users. Its health tracking features include heart rate monitoring, sleep analysis, and stress tracking, ensuring you stay on top of your well-being.

Xiaomi Watch S4 Specifications

Amazon Luna: A Gaming Paradise for Prime Members

If you're an Amazon Prime member, you can dive into a diverse library of video games via Amazon Luna. Titles like 'Dispatch', 'FC26', and 'Indiana Jones and the Great Circle' are currently available, among many others. Amazon also frequently gives away games, so keep an eye out for those bonuses.

To get started with Luna, all you need is a Fire TV Stick and a compatible controller. For the best experience, consider investing in a quality controller, as it can significantly enhance your gameplay. With the Fire TV Stick 4K Plus deal, you can set up your gaming station without breaking the bank.

Why These Deals Matter

Amazon's latest offers present a great opportunity to upgrade your tech without spending a fortune. The Fire TV Stick 4K Plus at €38.99 is a steal for anyone looking to enhance their streaming quality, while the Xiaomi Watch S4 at €139 offers premium features at a mid-range price. These deals are likely to be popular, so act fast if you're interested. The background to this story is set out in Xiaomi TV Box S 3rd Gen: The Best Fire TV Stick Alternative. A related thread runs through Amazon Prime Deal Days: Top Smart Home Device Deals Up to 67%. Earlier coverage in Amazon Device Deals: Kindle, Fire TV Stick, Blink Cameras shows how the argument developed.

Additionally, these discounts reflect Amazon's strategy to attract customers ahead of the back-to-school season and to compete with other retailers. By offering significant savings on popular products, Amazon aims to boost sales and customer loyalty. A closer look at the same subject appears in Amazon Fire TV Stick 4K: New Remote, OS, and USB Power. Anyone following the wider picture can start with MediaMarkt's Best Deals on Kindle, Fire TV Stick, and Echo. The same theme surfaces in MediaMarkt Tech Deals: LG OLED TV, Kindle, and Fire TV Stick, which takes a different angle.

What to Watch Next

Keep an eye on Amazon's deal page for flash sales and limited-time offers. Prime members should also check for exclusive gaming perks and free game giveaways. As the week progresses, more discounts may appear, so stay tuned for updates. Context on how this played out before sits in Best Tech Deals on Amazon Today: Save Up to 70%. A companion piece, Amazon Daily Deals August 26: Best Tech Discounts Today, approaches the same subject from another angle.