The Apple Watch Ultra 3 has just hit its lowest price ever at €679, and this deal is only available until tonight. If you've been eyeing Apple's premium smartwatch, this is a rare chance to save big on a brand-new, non-refurbished unit.
Just weeks after Apple unveiled the Watch Ultra 4, which starts at around €900, the Ultra 3 is now more tempting than ever. The newer model brings a faster processor and AI features, but for many users, the Ultra 3 offers everything they need at a significantly lower price.
Why This Apple Watch Ultra 3 Deal Stands Out
Apple products rarely see steep discounts, and the Ultra series is no exception. The Ultra 3's price drop to €679 is notable because it's a brand-new device, not a refurbished or open-box item. With the Ultra 4 priced €220 higher, the Ultra 3 delivers exceptional value for those who don't need the latest AI tricks.

This offer is particularly appealing given that many Apple devices have recently seen price increases. Finding a premium Apple Watch at this price point is unusual, making this a standout deal for anyone in the market for a high-end smartwatch.
- Lowest price ever: €679 for a new Apple Watch Ultra 3, beating previous discounts.
- Brand-new condition: No refurbishment or compromises—full warranty applies.
- Advanced health sensors: Blood oxygen, heart rate, ECG, and fall detection.
- Rugged design: 49mm titanium case with Alpine Loop band, built for outdoor adventures.
- Limited-time offer: Deal ends tonight, so act fast if interested.
Key Features of the Apple Watch Ultra 3
The Ultra 3 is designed for athletes and outdoor enthusiasts. It packs a comprehensive suite of health and fitness sensors, including blood oxygen monitoring, heart rate tracking, and even ECG capability. A fall detection feature adds an extra layer of safety for rugged activities.
Its 1.99-inch display reaches a peak brightness of 3,000 nits, ensuring visibility even in direct sunlight. The 49mm titanium case is both durable and lightweight, while the included Alpine Loop band provides a secure fit during intense workouts.
| Feature | Apple Watch Ultra 3 | Apple Watch Ultra 4 |
|---|---|---|
| Price | €679 (deal) | ~€900 |
| Processor | Previous-gen | New processor |
| AI Features | Limited | Advanced AI functions |
| Display | 1.99-inch, 3,000 nits | Similar or improved |
| Health Sensors | Blood oxygen, ECG, heart rate, fall detection | Likely similar |
Who Should Consider This Deal?
This Apple Watch Ultra 3 is ideal for fitness enthusiasts and outdoor adventurers who need robust health tracking and a durable design. If you regularly run, hike, or engage in multi-sport activities, the Ultra 3's sensors and rugged build are well-suited to your lifestyle.
Casual users who want a premium Apple Watch experience without paying the latest-model premium will also find this deal attractive. The Ultra 3 offers most of the features that matter day-to-day, and at €679, it's a smart buy for anyone who doesn't require cutting-edge AI capabilities. The background to this story is set out in Moto Watch Ultra Review: A Smartwatch for Gym and Weddings. A related thread runs through Apple Watch SE 3 Drops to €235: Best Prime Day Smartwatch Deal. Earlier coverage in Samsung Galaxy Watch8 Classic Deal: Save Big on Rotating Bezel Smartwatch shows how the argument developed.
What to Watch for Before the Deal Ends
This offer is time-sensitive and only available until tonight. If you're considering the purchase, double-check the retailer's return policy and warranty terms to ensure a smooth experience. Also, verify that the model includes the band size and color you prefer. A closer look at the same subject appears in El Corte Inglés Tech Deals: Smartwatch, Bread Maker & Laptop Offers. Anyone following the wider picture can start with Has the Smartwatch reached its limit?. The same theme surfaces in VO2 Max: The Health Metric Your Smartwatch Calculates That Outperforms Daily, which takes a different angle.
Keep in mind that the Ultra 4's arrival might lead to further discounts on the Ultra 3 in the future, but this is the lowest price we've seen so far. Given Apple's typically stable pricing, it's unlikely to drop much lower soon. Context on how this played out before sits in Huawei Watch D3: Medical Blood Pressure Smartwatch Launch. A companion piece, Ninja Foodi FlexDrawer Air Fryer Drops to Lowest Price, approaches the same subject from another angle.