Kylian Mbappé, the Real Madrid superstar, has found himself at the center of an international controversy after a resurfaced video showed him laughing at a meme comparing him to Chinese dictator Mao Zedong. The incident has led China to ban LaLiga broadcasts and could have serious repercussions for Mbappé's sponsorship deals in the country.
The video, recorded over six months ago for the program The Bridge, surfaced just before the Ballon d'Or ceremony on October 26. In it, Mbappé is asked about his favorite meme while being made up. He responds: "The one I've laughed at most is one where they put a video of a guy, I think he's a Chinese dictator, and they put my face on it. I use it a lot with my friends." That "Chinese dictator" is Mao Zedong, a figure whose image is fiercely protected by the Chinese government.
Why the Mbappé Mao Zedong Meme Caused an Uproar
Mao Zedong is revered in China as the founding father of the People's Republic. Mocking or disrespecting his image is a serious offense under Chinese law and cultural norms. Mbappé's casual reference to a meme featuring Mao's face, even if meant humorously, struck a raw nerve.

The timing couldn't have been worse. The video emerged just as Mbappé was a top contender for the Ballon d'Or, amplifying media attention. Within days, Chinese authorities responded by banning LaLiga matches and advertisements featuring the forward. The ban affects not only Real Madrid games but also any promotional content that uses Mbappé's image.

The Fallout: China Bans LaLiga and Sponsorships
China's decision to black out LaLiga is a significant blow to the league's global reach. LaLiga has been actively expanding its presence in Asia, and China represents a massive market. The ban also impacts Mbappé's personal brand, as he has several sponsorship deals with Chinese companies.
According to reports, the ban extends to all LaLiga content, including matches and advertisements featuring Mbappé. This isn't the first time a celebrity has faced consequences for actions deemed offensive in China. The country has a track record of swiftly censoring individuals and organizations that cross its cultural and political red lines.
Mbappé's Silence and Real Madrid's Position
As of now, Mbappé has not publicly commented on the controversy. Real Madrid, which recently demanded the resignation of LaLiga president Javier Tebas in a separate dispute, has also remained silent. The club's focus appears to be on managing the fallout without escalating tensions further.
The incident highlights the growing scrutiny athletes face in the global media landscape. A casual remark made months ago can resurface and cause international incidents, especially when cultural sensitivities are involved.
What This Means for Mbappé's Brand and LaLiga's Future
For Mbappé, the ban could cost him millions in lost endorsement revenue. China is a key market for many global athletes, and being blacklisted there is a serious setback. His team will need to navigate this carefully, possibly issuing an apology or clarification to mend fences.
For LaLiga, the ban underscores the risks of relying on individual stars to drive global expansion. The league may need to reassess its marketing strategies in China and other sensitive markets. The incident also raises questions about how much control leagues have over players' off-field behavior.
Key Takeaways from the Mbappé Controversy
- Cultural sensitivity matters: Remarks about political figures can have severe consequences, especially in countries with strict censorship laws.
- Social media permanence: Old videos can resurface at any time, so athletes must be mindful of their words.
- Financial impact: Sponsorship deals and broadcast rights are at stake when controversies arise.
- Global reach vs. local norms: International stars must navigate diverse cultural expectations.
- Swift repercussions: China's ban was immediate, showing little tolerance for perceived disrespect.
Comparing Reactions: Mbappé vs. Other Celebrity Controversies
| Celebrity | Incident | Consequence |
|---|---|---|
| Kylian Mbappé | Laughed at Mao Zedong meme | China bans LaLiga broadcasts and ads featuring him |
| Daryl Morey | Tweeted support for Hong Kong protests | NBA games suspended in China |
| Gigi Hadid | Mocked Asian facial features | Backlash and apology |
| Justin Bieber | Photo at Yasukuni Shrine | Apology and canceled China tour |
The comparison shows that China's response to perceived slights is consistently swift and severe. Celebrities must be aware of the political landscape in markets they engage with. The background to this story is set out in Trending: latest articles. A related thread runs through Real Madrid vs Inter Milan on Movistar Plus: Champions League Returns.
What to Watch Next
All eyes are on Mbappé and Real Madrid to see if they will issue an apology or clarification. The Ballon d'Or ceremony went ahead, but the controversy may overshadow Mbappé's achievement. LaLiga will also need to negotiate with Chinese authorities to lift the ban, which could take time. Earlier coverage in Madrid F1 GP, US Open Final and LaLiga on Movistar Plus shows how the argument developed. A closer look at the same subject appears in Madrid Luxury Skyscraper: Golf Simulator and Panoramic Pool.
For fans, the incident serves as a reminder of the power of words and the importance of cultural awareness in an interconnected world. Anyone following the wider picture can start with Mbappé Double Secures Real Madrid Late Victory at Barcelona. The same theme surfaces in Mourinho's Clásico Plan: Real Madrid Statement Victory, which takes a different angle.
FAQ
What exactly did Mbappé say about the Mao Zedong meme?
In a video for The Bridge, Mbappé said his favorite meme was one featuring "a Chinese dictator" with his face superimposed, and that he uses it with friends. The dictator is Mao Zedong.
Why did China ban LaLiga broadcasts?
China banned LaLiga broadcasts and ads featuring Mbappé because the meme was seen as disrespectful to Mao Zedong, a revered figure. Chinese law prohibits mockery of national leaders.
Has Mbappé apologized?
As of the latest reports, Mbappé has not publicly apologized or commented on the controversy. Real Madrid has also remained silent.
How does this affect Mbappé's sponsorships?
The ban could lead to lost endorsement deals in China, as companies may distance themselves from the controversy. Mbappé's brand image in China is likely damaged.