The golden age of television, often called Peak TV, appears to be fading. While blockbusters like the Beatles biopics and hit series such as Bridgerton kept UK studios busy, a significant shift is underway. Property developers who once raced to build sound stages are now pivoting to construct datacentres, driven by the explosive growth of artificial intelligence. This marks a major transformation in the landscape of British entertainment and technology.
The End of the Studio Building Boom
According to the British Film Institute (BFI), the number of films and high-end TV shows made in the UK is expected to show a third consecutive annual decline in 2025. Industry executives confirm that the era of rampant production expansion is over. “Peak TV production is behind us now,” said one senior industry executive, adding that “the great British studio building boom is officially over.”
Just four years ago, the streaming wars fueled a record £7.8 billion spend on UK-made productions. This was driven by a desperate race to restock catalogues depleted after the pandemic. However, the combined Hollywood actors’ and writers’ strikes in 2023 froze production, forcing streaming giants to shift from loss-making scale to sustainable profitability.
From Sound Stages to Server Farms
One of the most striking examples of this pivot is Pinewood Studios, the iconic home of James Bond and Disney franchises. Pinewood has received planning permission to convert 78% of its proposed 1.4 million sq ft expansion into a datacentre. This represents 21 planned sound stages being replaced by server racks.
Other major projects have been abandoned or repurposed. The private equity group Blackstone and Hudson Pacific Properties scrapped a £700 million plan for a Hollywood-style studio complex in Hertfordshire. They are now in talks about alternative uses, including datacentres. Similarly, the closure of Stage Fifty, a leading provider of temporary studio space, led to proposals for Wycombe Film Studios being scrapped in favor of a £265 million plan for six datacentres.
Why the Shift to Datacentres?
The driving force behind this transformation is the AI boom. Artificial intelligence requires massive amounts of computing power and data storage, which in turn demands vast, energy-intensive datacentres. Property developers see this as a more stable and profitable long-term investment than film and TV studios.
- Streaming recalibration: Companies like Netflix and Disney are now focused on profitability, not just subscriber growth.
- Reduced content commissioning: Domestic broadcasters like the BBC, ITV, and Channel 4 have pulled back on spending due to financial pressures.
- Unsustainable expansion: The UK went from 3 million sq ft of studio space in 2020 to over 6 million sq ft, which experts call unsustainable.
Impact on the UK Film Industry
The slowdown is already causing casualties. Sunderland’s Crown Works Studios, a £450 million attempt to create a production powerhouse in the north of England, faltered after its leading backer, Cain International, pulled out. Even the British Film Commission (BFC) acknowledges the shift. “A colossal amount of studio space was built,” said Adrian Wootton, chief executive of the BFC. “More was built here in three to three-and-a-half years than any country in the world. It was unsustainable.”
Despite the decline, the UK remains a global hub for high-end film and TV production. However, the focus is clearly moving from building for cameras to building for computing clusters. This trend reflects a broader economic transformation where digital infrastructure is outpacing physical production facilities.
FAQ: Studios vs Datacentres
What is Peak TV?
Peak TV refers to the period of record-high production volumes of television content, driven by streaming services. It peaked around 2022, with a massive spend on original programming, but has since declined due to market saturation and cost-cutting.
Why are developers choosing datacentres over studios?
Datacentres offer more stable, long-term revenue from the booming AI industry. Unlike film studios, which depend on volatile content demand and strikes, datacentres serve the growing need for cloud computing and AI processing power, which is less cyclical.
Will this affect the number of movies made in the UK?
Yes, the available studio space is being reduced or repurposed, which may lower the capacity for large-scale productions. However, the UK still has world-class facilities like Pinewood and Shepperton. The shift is more about new developments being redirected than existing studios being demolished.
